ATTRACTING CUSTOMERS ONLINE — AND THEN KEEPING THEM — IS A DUAL CHALLENGE. BUT EVOLVING TECHNOLOGIES AND METHODS, ALONG WITH A BIT OF GOOD OLD COMMON SENSE, CAN MAKE A REAL DIFFERENCE. Sitting across from Alan Bird, president and CEO …
FOURTH ANNUAL AUTOMOTIVE BOOT CAMP STRIKES A CHORD In talking with dealers and their staff at this year’s Automotive Boot Camp (May 14-16), the general consensus was that this has become a must-attend event. Brandon Burling of Desert Sun Auto …
BOB MYERS INCORPORATED A LOT OF ADVANCED IDEAS WHEN HE FIRST OPENED HIS STORE. THIS IS ONE DEALERSHIP THAT HAS STOOD THE TEST OF TIME. There’s no question that Bob Myers Chevrolet is an imposing place. Located on Bayly Street …
WITH NATURAL RESOURCES CANADA CONSIDERING MAKING ITS ENERGUIDE VEHICLE LABELS MANDATORY, CANADIAN AUTO DEALER TAKES A LOOK AT THIS ISSUE In 1998, Natural Resources Canada (NRCan) introduced its first EnerGuide labels. The idea was to provide consumers shopping for vehicles, …
DRIVINGSALES’ RON HENSON SAYS THAT ASSESSING YOUR OWN PROCESS IS CRITICAL WHEN IT COMES TO ESTABLISHING AN EFFECTIVE INTERNET LEAD MANAGEMENT STRATEGY A Google search of the term “Automotive Internet Lead Management” returns 27,000,200 results in .32 seconds. Suffice it …
AS TECHNOLOGY ADVANCES, IS THERE A RISK OF THE IN-STORE EXPERIENCE NOT LIVING UP TO CONSUMER EXPECTATIONS FOSTERED ONLINE? In a number of articles over the past year, I have addressed the rapidly changing purchase funnel and what this means …
BANFF PROVIDED A BEAUTIFUL BACKDROP FOR THE MDA CONVENTION “Looks like I need a new video strategy,” said one dealer during a break at the Motor Dealers’ Association of Alberta (MDA) convention held in Banff, Alta. “Video, video, video,” said …
ATTENDANCE WAS UP AT THE MMDA CONVENTION IN WINNIPEG A kinder, gentler dragon delivered an inspirational message to auto dealers and industry suppliers at the Manitoba Motor Dealers Association’s (MMDA) annual convention held May 3 at the Radisson Winnipeg. David …
Scotiabank recently announced that John Hiscock had beenappointed to the role of vice-president, Finance & Indirect Lending. In his new position, Hiscock will be responsible for the overall strategic direction of Scotiabank’s automotive finance business, implementing strategies to grow revenue, …
AS WELL AS BEING RECOGNIZED FOR THEIR EFFORTS, THESE ARE DEALERS THAT WE CAN ALL LEARN FROM For the past few years, I’ve had the privilege of conducting interviews with the newest group of CADA Laureates just after they’ve been …
The MDA and MMDA provincial dealer associations deserve a lot of credit for a couple of great events. As you see reported in this issue, the Canadian auto dealer team travelled to Manitoba and Alberta to take part in the …
Last month witnessed another solid performance for new car and light truck sales in Canada. Although overall demand for cars and light trucks slowed a little in July compared with June, overall, with 158,993 units sold, July’s total still represents …
