COMEDIAN TRACY MORGAN SHARES HIS LOVE OF JAGUARS Tracy Morgan gained fame as a cast member on Saturday Night Live. He was best known for his impersonations of Aretha Franklin, Mike Tyson, and Star Jones. Nowadays, he plays Tracy Jordan …
WHY ITS IMPORTANT TO UNDERSTAND THAT THE NUMBERS DON’T NECESSARILY REPRESENT THE REAL WORLD Fuel consumption is a major factor in the purchase decision for many new-vehicle buyers — a fact supported by both consumer surveys and anecdotal experience. As …
HOW A POTENTIAL VEHICLE ISSUE CAN BE A GOOD WAY TO BUILD SOLID RELATIONSHIPS It goes without saying that vehicle recalls, once identified by both OEMs and Transport Canada, must be notified to both dealers and their customers. Today, raised …
OVERCOMING THE DISCONNECT BETWEEN CONSUMERS AND DEALERS WHEN IT COMES TO SOCIAL MEDIA TOOLS As my regular column followers will attest, I often refer to the disconnect between consumers and auto retailers. In the fall of 2011, I was fortunate …
2012 HAS BEEN A GOOD YEAR, BUT COULD 2013 SHAPE UP TO BE BETTER STILL? Perhaps by the time you read this you won’t even have brought back the empties from your New Year’s Eve party. Twenty-twelve and all of …
WEIGHING IN THE PROS AND CONS WHEN IT COMES TO PAYMENT OPTIONS FOR YOUR DIGITAL SALES AND MARKETING STAFF A common question I get in speaking to the thousands of dealers I face per year is, “should I or shouldn’t …
WHY DEVELOPING QUALITY CONTENT IS KEY TO SUCCESS ONLINE How are shoppers using search engines is a question I am often asked. So let me ask you some questions before I answer this one: How do you use a search …
The Canadian auto dealer / Harris Decima Research series has a look at vehicle purchasing trends for 2013, which could present both significant challenges and opportunities What will 2013 bring? Apart from the obvious fact that a lot will …
A SMALL BUT ESSENTIAL SERVICE FOR VEHICLE ARBITRARY DISPUTES Recently J.D. Power and Canadian Black Book put on a day-long conference at the Toronto Congress Centre entitled “TalkAuto Canada”. I was pleased to be involved as one of the speakers …
HOW RECOGNITION FROM OEMS HELPS DRIVE DEALER PERFORMANCE AND REPUTATION When we work hard, receiving acknowledgement for the tasks we’ve done is often very satisfying. Not only that but getting that recognition from others can also serve to promote our …
SERVING THE COMMUNITY TAKES ON A DIFFERENT MEANING AT BUDDS’ BMW Sometimes there is a pivotal moment, an event that forever changes your life. For Patrick Fletch, director of service at Budds’ BMW in Oakville, Ont. that moment came when …
In an interview with Canadian auto dealer, TD Auto Finance’s new president and chief executive officer, Paul Clark talked about his background in the industry and TD’s new strategy in the auto financing sector, specifically as it relates to dealers. …
