CAA investing in new telematics service

November 20, 2013

driviing-300CAA South Central Ontario (CAA SCO) has signed a contract with a sector-leading technology vendor, Quindell, to provide its members and insurance customers with new telematics technology and services.

CAA SCO is exploring the use of telematics to provide its members with increased safety and value for their membership. The technology could be used to allow CAA SCO to respond to roadside assistance calls more effectively through GPS location services and even enable remote services for lock-outs. Vehicle diagnostics would help drivers understand their driving habits and promote safer driving, provide vehicle maintenance alerts and tips on how to use their vehicle more efficiently and economically.

“Our promise to our members is to provide them with roadside safety, peace of mind and value for their membership,” said Cindy Hillaby, vice-president, Membership and Automotive Services. “Telematics provides us with new opportunities to use technology to deliver on that promise more effectively while providing members with an extra level of care and convenience,” added Hillaby.

The first telematics product CAA SCO plans to launch is a usage-based insurance product in early 2014. Policyholders who sign on will receive a five per cent participation discount, basic vehicle diagnostics and the opportunity for further discounts of up to 15 per cent on renewal as a result of good driving behaviour.

“We believe in offering insurance customers more choice and the flexibility to reduce their rates based on their own driving behaviour,” said Matthew Turack, vice-president, CAA Insurance. “The program is for drivers who want to be recognized and rewarded for continuously demonstrating safe driving, plus CAA Members will continue to benefit from security, peace of mind and quality support of our roadside assistance.”

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