Honda Canada and Toyota Canada have launched a new industry association aimed at strengthening their collective voice in Canada’s automotive sector.
Announced Wednesday, the Pacific Manufacturing Association of Canada (PMAC) will represent the country’s two largest automotive manufacturers and their supplier networks. The group is intended to coordinate engagement with federal and provincial governments on policy and industry issues, according to the companies.
“The formation of PMAC is a positive and timely development as Canada’s automotive sector navigates a period of profound change and challenge,” said Dave Jamieson, Chair of PMAC and CEO of Honda Canada, in a statement.
The founding members, Honda and Toyota, accounted for more than 75 per cent of vehicles assembled in Canada in 2025 and employed more than 60 per cent of the country’s vehicle assembly workforce.
“As together we represent more than 75 per cent of vehicles manufactured in Canada, we look forward to engaging constructively with federal and provincial governments on key policy discussions to represent the unique interests of Honda and Toyota, highlight our long standing contributions to Canada, and support pragmatic, evidence based policies that protect Canadian jobs, sustain investment, and strengthen Canada’s manufacturing competitiveness and integrated supply chains,” added Jamieson.
Tim Hollander, President of Toyota Motor Manufacturing Canada and a PMAC board member, said the association reflects a shared responsibility to support the industry’s future.
“Canada’s automotive manufacturing sector continues to play a vital role in the country’s economic strength and future growth,” he said in a statement. “For more than four decades, the teams at Toyota and Honda, along with our suppliers, have invested in Canadian communities, created high-quality jobs, and built vehicles that compete globally.”
Brendan Sweeney has been named PMAC’s inaugural President and CEO. The association will also focus on issues including electric vehicles, greenhouse gas emissions, regulatory modernization and trade discussions tied to CUSMA.
