PERQ, a measured marketing software and services company, has announced FATWIN — a marketing technology platform which helps businesses drive web and in-store traffic through gaming, contests and prize redemption.
FATWIN entices consumers to save money, win prizes and be entertained with high-quality, business-branded games that offer incentivized promotions online and in stores. Businesses are able to use the platform to acquire new customers, generate leads, and track immediate results through the FATWIN analytical dashboard interface.
“In today’s marketing landscape, businesses face the challenge of executing and justifying incentivized promotions,” remarked Scott Hill, co-founder and executive chairman for PERQ. “With FATWIN, we quickly deploy quality games and contests that increase measurable foot traffic and/or online traffic and ultimately, conversions.”
PERQ is in the process of expanding FATWIN to auto dealerships outside of the U.S. With four dealerships signed up to use the technology in Canada already, PERQ is looking to increase its reach into additional Canadian markets.
While it is new technology, PERQ says that FATWIN was built upon a proven and successful platform. PERQ has already used it to give away more than $3 million U.S. in prizes. Current FATWIN prizes include a progressive jackpot of more than $37,000 as well as smaller prizes such as gift cards, TVs and other electronics.
After winning, top prize winners are showcased on the FATWIN website. “From the monthly progressive jackpots, to the live feed of prize winners, the legitimacy and entertainment value of FATWIN is a great way for us to stand out in the community,” said Kacie Brown, marketing director for Eddy’s Toyota, a dealership located in Wichita, Kan.
For more information visit: http://business.fatwin.com
