IA-SAL partners with MJL Enterprises to launch iSTAR

October 23, 2013

IA-SAL-ML-300IA-SAL has announced a new partnership with MJL Enterprises Inc., located in Charlottetown, P.E.I. Together they have launched a new marketing and development platform called iSTAR as part of IA-SAL’s STAR performance program. This cutting edge software will feature an extensive video suite for training and coaching, internal messaging, and a detailed reporting module.

“MJL Enterprises is able to provide us with an innovative software solution that can add significant value to our national training program. At IA-SAL, we work closely with business managers and dealer principals to set goals that can improve business office profitability. With iSTAR, our ability to engage with dealers and provide targeted strategies based on clear analytics will be greatly enhanced,” remarked Gordon Swail, senior director of Training and Brand Performance at IA-SAL.

“Dealers who sign on to iSTAR will have access to customized, mobile menu selling and online personalized coaching from IA-SAL’s performance specialist team. The software’s extensive reporting suite will also make it possible to systematically execute follow-up sales based on system generated data. The dealer performance platform is hosted on servers at the Atlantic Technology Centre in Charlottetown, P.E.I, and the software will be available to dealerships throughout Canada,” said Jason Macdonald, president and CEO of MJL Enterprises.

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