When information is power
ARE YOU MAKING THE MOST OF AVAILABLE DATA TO BETTER UNDERSTAND YOUR CUSTOMERS? We live in an age where information truly is power. Much has been written recently about “Big Data” and how that is changing the way we do …
News
Where your hard ROI doesn’t fit
Dennis Galbraith, director of DrivingSales Data, says that in some cases, dealers need to look beyond measurable financial returns when it comes to making investments. I keep hearing bold talk about hard ROI justifications for things like branding and even …
Toyotoshi Group recognized as one of Canada’s best workplaces
Recently, Toyotoshi Group Canada was recognized by the Great Place to Work Institute, as one of 2013’s Best Workplaces in the country. The dealer group, which includes Dixie Toyota, Ideal Honda, Meadowvale Toyota and Scion, as well as Boulevard Lexus, …
Ford and Manheim announce Canadian remarketing partnership
Ford Motor Company of Canada Ltd and Manheim Canada have announced a new partnership. Starting in May, Ford will be running vehicles through Manheim Toronto’s weekly dealer auction. The vehicles in question will include off-lease models, daily rental repurchase cars …
New Mercedes-Benz dealership opens on Vancouver Island
In Nanaimo, B.C. a new Mercedes-Benz retail facility has opened, located on 2472 Kenworth Road. Encompassing 14,000 sq.ft. this new dealership, will operate under the name Mercedes-Benz Nanaimo and replaces the previous Three Point Motors building at the same location. …
Cadillac enhances certified pre-owned programs
Yesterday, Cadillac announced enhancements to its certified pre-owned vehicle programs in the U.S. These enhancements mean that the brand’s Certified Pre-Owned program will extend vehicle coverage to match new-vehicle bumper-to-bumper warranty for up to six years or 70,000 miles (113,000 …
Vancouver International Auto Show proves a hit
Sometimes it can be difficult to gauge whether a new venue will prove suitable for an established event. In the case of the 93rd annual Vancouver International Auto Show, the venue in question helped result in one of the most …
Dilawri employees win Salespeople of the Year Award
At this year’s Vancouver International Auto Show Preview Gala, the Dilawri Group of Companies saw four of its employees garner The Salespeople of the Year Award. The four individuals in question were William Fong, who serves as a sales consultant …
Victoria Hyundai wins President’s Award of Merit
Victoria Hyundai, in Victoria, B.C. recently announced that it had received the Hyundai Canada 2012 President’s Award of Merit. Upon the store receiving this accolade, John Vernile, vice-president of Marketing at Hyundai Auto Canada Corp. stated, “the President’s Award of …
TADA weighs in on transportation challenges in Ontario
The Trillium Automobile Dealers Association presented a report recently before an all-party committee of Ontario MPPs at Queens Park. The group in question is studying gridlock in the Greater Toronto and Hamilton areas. Traffic congestion has become a significant problem …
The on-demand dealership
CUSTOMERS AREN’T ANY MORE DEMANDING, THEY ARE JUST LIKE YOU. During a break in the action at the Nova Scotia Automobile Dealers Association event in April, I checked my email and found a helpful, and instructive message sent from my …
Start by listening
BUILD A SOLID FOUNDATION TO YOUR SOCIAL MEDIA STRATEGY. We are still in the thick of event season, which is great. There are so many opportunities to be in front of the industry, learning from experts and from peers. At …
