WHY FOCUSING ON MILLENNIAL CUSTOMERS’ NEEDS TODAY IS LIKELY TO REAP BIG REWARDS TOMORROW A lot has changed in the automotive customer service industry over the last few decades, but one fact remains. High quality customer service continues to inspire …
WHY A DEALERSHIP’S SUCCESS HINGES NOT ONLY ON HAVING THE RIGHT STAFF IN PLACE BUT ALSO THE STRATEGIES REQUIRED TO INVEST IN THEIR PROFESSIONAL AND PERSONAL GROWTH Brian is a 40-year veteran in the dealership world and turned 60 years …
UNDERSTANDING WHY YOUR OWN WEBSITE CAN BE THE VERY BEST SOURCE FOR TOP QUALITY INTERNET LEADS You’ve probably heard the expression that if something is free it’s probably worthless. You have also probably heard if it’s sounds to good to …
Bill Tanner, our fictional dealer in 2030 has gone and acquired himself a new franchise. It’s all online too, something that’s got him both excited and scared at the same time I did it. Lori lost her mind, of course, …
PART 1: A LEADING VENDOR’S PERSPECTIVE What others say about you is more important than what you say about yourself. Think about that statement for a minute. If you’re a business, reputation counts. And if those who’ve done business with …
FORD’S COMMITMENT TO CANADA AND THE CHANGING FACE OF AUTO RETAILING Canadian auto dealer traveled to Ford Motor Company of Canada’s headquarters in Oakville, Ont. for a one-on-one interview with the President and CEO, Dianne Craig. Here’s part of the …
Attending Quorum’s North American Tour Customer Conference, during its stop in Toronto on May 20-21, Canadian auto dealer got a chance to attend workshops and see first hand some of the latest developments in the company’s portfolio of products and …
On Monday, U.S-based negotiation free car buying and selling platform TrueCar, announced the results of its first annual TrueCar Buyer Study, which highlights the “trust gap” between consumers and dealers. While buyers fear they will overpay on their new car …
Leading vehicle lease marketplace Swapalease.com, has reported an interesting trend in the U.S., namely that lease credit approvals during the month of May stood at 60.6 per cent, the lowest monthly level of the year and down from January when …
It was a journey that cost the lives of four companions, broke three ribs and took four months, 27 tonnes of gear and $3 million. By the time it was over, Calgarian Laurie Skreslet had become the first Canadian to …
Modern vehicles manufactured with aluminum and other “exotic” materials require an updated approach to collision repair. Fortunately, the new Structural Holding Package from Chief Automotive Technologies allows collision shop operators to use their existing frame racks to properly repair these …
UNDERSTANDING WHICH FACTORS MOST INFLUENCED VEHICLE PURCHASE SATISFACTION IN THE RECENT TRADER/ANGUS REID FORUM In the May 2014 issue, Canadian auto dealer conducted an interview with Ian MacDonald, Director of Marketing for AutoTRADER.ca. The interview was in reference to the …
