On the surface, it might seem that tomatoes and cars don’t really have a lot in common. But researchers at Ford Motor Company and H.J. Heinz Company see the possibility of an innovative union. As the issue of sustainability in …
UNCONVENTIONAL THINKING WAS A REQUISITE WHEN CREATING THE NEW AUDI DOWNTOWN VANCOUVER In Canada, we are blessed with having the second largest land mass in the world for a single country after Russia. According to the 2011 census, the population …
OUR DEALER OF THE FUTURE, BILL TANNER, DECIDES TO FOLLOW UP WITH ONE OF HIS CUSTOMERS AND FINDS HIMSELF MAKING A GENUINE, PERSONAL CONNECTION IN A WORLD THAT HAS ALL BUT FORGOTTEN TRUE HUMAN INTERACTION Here’s the thing about automated …
CANADA’S AUTO MANUFACTURING SECTOR IS FACING PRESSURE LIKE NEVER BEFORE. CANADIAN AUTO DEALER LOOKS AT SOME OF THE ISSUES CURRENTLY AFFECTING THE INDUSTRY AND WHAT CAN BE DONE TO TACKLE THEM. There’s been a great deal of discussion regarding vehicle …
RAM, DODGE AND CHRYSLER CANADA CHIEF TALKS PRODUCT, MANUFACTURING AND THE FUTURE OF AUTO RETAILING At the Canadian auto dealer studios in Markham, Ont. our columnist and automotive journalist Petrina Gentile had a chance to speak with Reid Bigland, President …
Attendance for this year’s Edmonton Motor Show, hosted by the Edmonton Motor Dealer Association (EMDA) from April 10-13, reached a record number — 83,279, up from 80,125 in 2013. Bob Vilas, Executive Director with the EMDA and manager for the …
It’s a great sign when the public takes to a major automotive event. And that appears to be the case with the Vancouver International Auto Show (VIAS), hosted by the New Car Dealers Association (NCDABC) of B.C. at the Vancouver …
UNIVERSUS MEDIA REDEFINED IMMEDIACY AT ONTARIO DEALER DAY EVENT If you were at Ontario Dealer Day in April, you probably saw the Universus Media video team at work. They were the ones dressed in black shirts with Universus logos on …
CANADA’S TOUGH NEW ANTI-SPAM LEGISLATION KICKS IN SOON By now, every business owner in Canada likely has some awareness of the upcoming federal anti-spam legislation that takes effect on July 1 of this year. This legislation, which goes by the …
Canada’s Anti-Spam Legislation (CASL) will soon be upon us. As of July 1, any commercial electronic messages (CEMs) sent to a recipient over a Canadian-based network will be subject to strict guidelines. And if those guidelines, namely the categories of …
There’s a common view that when it comes to value, perception is often reality. And based on ALG’s recent Brand Perception of Quality (BPQ) study that measured perceived automotive brand quality among consumers, Honda and Mercedes-Benz deliver the highest quality …
Mercedes-Benz Canada President and CEO Tim A. Reuss, along with company executives, recently joined Claude Leclair, President and Carolynn Leclair, Vice-President and François Leclair, General Manager, Mercedes-Benz Rive-Sud, for the groundbreaking ceremony of their newest facility. The Leclair family will …
