Whether dealers like it or not, a new Google algorithm has been unleashed and will affect the way consumers find their websites on their smartphones. Google’s latest mobile-friendly algorithm dubbed ‘Mobilegeddon’ ranks a dealer’s website based on its mobile-friendliness. The …
CO-AUTO CO-OPERATIVE INC., has announced it will provide branded Mobile App solutions to its dealership members that will help foster relationships between dealers and their customers, in addition to driving revenue. “A branded mobile app has become a staple for …
BMW IS THE MOST POPULAR and searched for automotive brand on Kijiji. But more surprising, it’s also the most searched item overall in all categories and has been for the last three years. Cars are taking over Kijiji, and this …
BLACK BOOK ANNOUNCED it has completed its transaction to acquire William Ward Publishing, which distributes Canadian Black Book vehicle values. “Adding William Ward Publishing to our group furthers our ability to deliver essential vehicle pricing data and innovative delivery systems …
Meet former NHL player Theo Fleury Celebrity: Theo Fleury Profession: Former NHL player, Author and Motivational Speaker Vehicle: 2013 Lincoln MKS Ex-NHL player Theo Fleury hit the rink as a rookie with the Calgary Flames in 1989 and won a …
DOC has taken on a new meaning, but dealers need to be ready for the road ahead DOC IN THE CAR BUSINESS is an acronym most commonly referred to as daily operations control document produced by your DMS. Having just …
Giving your customer more control during the F&I process might seem risky, but it can reap big rewards CONSUMERS ARE WELL ARMED with information when they walk into the dealership to “validate their research” and select their model. We’ve written …
Car shoppers are looking for you. Are you hiding in the weeds? DON’T YOU MISS the days when improving your sales numbers meant simply booking an extra page in the local paper, creating or re-running an innovative marketing program, propping …
Angry customers are part of any retail experience. Assessing and defusing their concerns requires a deft hand OCCASIONALLY, WHEN A CUSTOMER becomes extremely angry or frustrated and their temper reaches a boiling point, they may threaten to take serious action …
The Canadian auto retail industry continues to thrive in a uniquely challenging marketplace THE PERIOD BEGINNING in late 2008 and ending today can be split up into three distinct economic periods: the immediate crash and recession; its subsequent lukewarm recovery, …
Weighing the pros and cons of the bullpen layout A FEW MONTHS AGO, my column on “tables for tablets” looked into how technology could alter the layout of a showroom. The argument was that mobile devices like tablets could become …
A flurry of auto investment announcements is good news for Canada. But are we getting our fair share of the investment pie? IF THERE WAS NO SUCH thing as the Internet or any other form of news or awareness of …
