A renewed partnership between TRADER Corporation and U.S-based solutions company vAuto will mean new initiatives for Canadian used car dealers. In a written release, TRADER said the five year agreement will enable the company to continue being the exclusive Canadian …
Summer is the season of road trips, and consumers might come into your dealership looking for a vehicle suited to highway driving or a winding road to the campground. That means dealers need to be able to list ideas of …
GET THE RIGHT LIGHTING FOR YOUR SHOWROOM In this column we try to bring facility-centric ideas to the forefront that are generally off the radar, but that can have a positive return on investment, customer loyalty and employee morale. From …
IN THE FOURTH PART OF OUR HISTORICAL SERIES ON THE DEVELOPMENT OF CANADA’S AUTOMOTIVE RETAIL INDUSTRY, WE LOOK AT THE WAR YEARS OF THE 1940S The Great Depression of the 1930s had created some of the worst times many people …
MORE TOOLS AND SERVICES ARE EMERGING TO HELP SERVICE DEPARTMENTS STEP UP THEIR GAME AND PROVIDE A BETTER CUSTOMER EXPERIENCE Todays’ vehicle shoppers are smarter and better informed than they’ve ever been in the history of the retail vehicle industry, …
WHEN IT COMES TO ONLINE LEAD MANAGEMENT, SPEED AND QUALITY RULE THE DAY When car shoppers submit an online inquiry, they expect to get a satisfactory answer within a short period of time. That means that salespeople at dealerships need …
SERTI’S SOFTWARE AS A SERVICE OFFERING FOR DEALERS Following a successful pilot-testing program held in April, SERTI is deploying its Software as a Service solution across the country. Becoming the preferred solution for Canadian dealerships, the Software as a Service …
DIGITAL MARKETING WIZARDS, USED VEHICLE FINANCING GURUS AND AUCTION EXPERTS BRIEFED ATTENDEES AT THE 2015 AUTO REMARKETING CANADA CONFERENCE ABOUT WHERE THE USED VEHICLE MARKET IS HEADED It’s a good time for a new car dealer to be selling used …
YOUTH A KEY FOCUS AT THE NOVA SCOTIA AUTOMOBILE DEALERS ASSOCIATION (NSADA) ANNUAL CONFERENCE It didn’t feel a whole lot like spring at this year’s CADEX East “spring training” conference, with snow piled up all over the streets of Halifax, …
INDUSTRY EXPERT GIVES DEALERS AT THE ONTARIO DEALER DAY EVENT A HEADS-UP ABOUT THE FORCES CHANGING THEIR WORLD Dealers who attended this year’s Ontario Dealer Day event gained some powerful insights about the future of their industry. Chuck Seguin, president …
ATTENDANCE UP AT SECOND ONTARIO DEALER DAY EVENT The Trillium Automobile Dealers Association and Co-Auto recently hosted their second Ontario Dealer Day, a day-long trade show and the largest of its kind for Canadian dealers. Attendees met with 75 suppliers …
Whether dealers like it or not, a new Google algorithm has been unleashed and will affect the way consumers find their websites on their smartphones. Google’s latest mobile-friendly algorithm dubbed ‘Mobilegeddon’ ranks a dealer’s website based on its mobile-friendliness. The …
