Since taking on his new role, Ted Lancaster, Vice-President and COO of Kia Canada, has said that collaboration with its dealer partners is key to the company’s growth in Canada.
“We can’t just spot deliver a vehicle, and have it arrive at a home like a package through FedEx. It’s a benefit to the customers to come to the dealership, learn about the vehicle, and get that feeling,” said Lancaster, in a one-on-one video interview with Canadian auto dealer’s Petrina Gentile.
In the video, Lancaster also talks about designing eco-friendly vehicles, who resonates with Kia and what makes it a cool brand.
You can watch the full video on Canadian Automotive Video
