Canadian Mazda dealers will soon have a new collision parts program that will enable them to offer customers competitive pricing on eligible OE parts.
Mazda has partnered with its parts provider OEConnection LLC (OEC) on a parts marketing program powered through CollisionLink, an online parts ordering and fulfillment solution for dealers.
Dan MacPhee, Director Service and Parts Operations for Mazda Canada, said the Mazda parts marketing program had great success among its U.S. dealer network.
“Our dealers are looking forward to utilizing CollisionLink so that they can provide a higher level of customer experience and supply competitively-priced Mazda genuine collision parts,” said MacPhee.
“Mazda Canada has been a great partner for years through our supply chain services, and we are excited they have chosen to expand that relationship by adding the CollisionLink Solution Set to their network of dealers,” said Jon Palazzo, Vice-President, National Accounts for OEC, in a written release.
“We anticipate that CollisionLink and our parts marketing technology will help Mazda Canada increase their parts market share and help their dealers improve efficiency, increase customer service and drive more OE parts sales,” Palazzo added.
Mazda said the collision parts program will be available to Mazda Canada dealers in March 2016, with support available in English and French.
