How many times have you heard the words “customers don’t like to be pressured to buy”? I’ve used those words myself many times when talking to dealers and manufacturers. But I’ve also had a long-standing, nagging scepticism that the research …
Parting words from the CADA’s Chief Economist For those of you have not heard the news (most of you), this will be my final column (rant) in this fine publication. After a decade as CADA’s Chief Economist, I will be …
The new U.S.-Mexico-Canada trade agreement announced Sept. 30, 2018 is intended to replace the North American Free Trade Agreement (NAFTA) that took effect in 1994. It still needs to be ratified by all three governments before taking effect. Here are …
CADA’s Ottawa insider tells the tale of the lobbying, media and outreach campaign that helped ensure dealer voices were heard during trade talks. On the night that President Donald Trump won the White House, CADA was co-hosting a major U.S. …
“I talked to a lot of dealers over the last two to three years. And they all basically said, ‘there’s nothing I can do about it, so I’m just going to try to run my dealership as efficiently as I …
The Inside Story of how President Trump’s trade bluster threatened to wipe out Canada’s auto industry — and drag dealers down too. Canada’s automakers — and the 3,200 plus dealers from coast to coast that sell and service cars — …
Winnipeg-based firm puts the customer experience at the core of its lead management tools to help dealerships boost sales For dealerships, correctly handling every digital lead, and in a timely manner, is a key differentiator. As consumer expectations rise for …
Your customers are ready for highly connected vehicles. Are you ready to sell them? If you’ve dawdled in training your sales staff on automated and connected vehicle technology, help is at hand. A variety of OEM and government initiatives are …
I have a 1994 Jaguar XJS that has been off the road for the past year and stored in my garage. I recently had it towed to a Canadian Tire store near my home (there’s no Jaguar dealership anywhere near …
There have been plenty of airplane rides for me in the past few weeks. This time of year holds a number of important industry events, and the Canadian auto dealer team makes sure we cover off our fair share. I …
As we have now come to expect, auto sales in Canada in October fell below those of the same month a year ago, for the eighth month in a row. But, as has been the case for most of those …
