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The 2018 CADA Laureates

October 5, 2018

Recognizing the best in the industry for 2018 Since 2005, the Canadian Automobile Dealers Association (CADA) and iA-SAL, a leading provider of financial, consulting and training for new car and truck dealers in Canada, have partnered for the annual CADA …

The millennial opportunity

October 5, 2018

Catering to their needs by increasing the digital and personalized aspect of the sales process, while also optimizing for mobile, will benefit more than just the customer Since the introduction of the automobile more than a century ago, automakers and …

Millenials prefer social media

October 3, 2018

The way to a millennial’s heart is through Facebook and Instagram If there is one tool that dealers should be focusing on to better service, connect and engage millennials in their business — it’s their social media efforts. At least, …

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