Category: Opinion

Common sense should prevail

November 9, 2012

Forming new habits isn’t easy but it’s essential As the French philosopher Voltaire once contemplated: “Common sense is not so common.” This is why we gather for conferences, sit amongst our peers and listen to experts present insights that should …

The CADA Summit is born!

Top-notch speakers will challenge and inspire dealers For the better part of a year, a small team has been meeting regularly around the boardroom table in the offices of the Canadian Automobile Dealers Association (CADA) offices to plan a kick-ass …

Two solitudes

Two solitudes exist between the front of your store, and the back I’ve had a number of conversations over the past month that ended in a similar manner; talking about the (generally) poor job being done at many dealerships when …

Get your seats dirty

If you want to sell more cars — conduct more test drives. The math is simple. in its 2011 Auto Shopper Behaviour Study, Google studied automotive purchasing behaviour, and vehicle shoppers were asked the following: How useful were each of …

Tablet tales

Canadian auto dealer delivers new tablet edition The role of the tablet device as a communications tool is one of the most interesting technology debates raging. How it all sorts itself out is something that auto dealers need to keep …