CANADIAN AUTOMOTIVE VIDEO LAUNCHES First, let me state the obvious: video continues to grow in importance as a primary communications medium. For you as car dealers, and for other participants in Canada’s automotive industry, video is going to continue to …
WHILE RISING CONSUMER DEBT IS A CONCERN IN CANADA, THE SITUATION ISN’T NECESSARILY AS GRAVE AS SOME PREDICT Among the issues and threats hanging over the auto industry in particular and the economy in general, few have gotten more attention …
CUSTOMER TRAINING IS AN OPPORTUNITY FOR DEALERS in that magical moment when a customer gets the keys to his or her new vehicle and proudly drives it off the lot, no one really wants to dampen the mood by seriously …
Is the increasing complexity of in-car infotainment systems going to create a legal liability for car dealers? That idea crossed my mind earlier this week, and the more I think about it, the more I think there is an issue …
WHILE NEW VEHICLE SALES ARE SHOWING ENCOURAGING GAINS, THE LONGER TERM PICTURE LOOKS A LITTLE LESS CERTAIN After a slow start to 2013 with new vehicle sales growth in negative territory for each of the first three months of the …
AS WELL AS BEING RECOGNIZED FOR THEIR EFFORTS, THESE ARE DEALERS THAT WE CAN ALL LEARN FROM For the past few years, I’ve had the privilege of conducting interviews with the newest group of CADA Laureates just after they’ve been …
The MDA and MMDA provincial dealer associations deserve a lot of credit for a couple of great events. As you see reported in this issue, the Canadian auto dealer team travelled to Manitoba and Alberta to take part in the …
TRYING TO MAKE SENSE OF THE NUMBERS FROM OTTAWA CAN OFTEN BE CHALLENGING. In Ottawa, budget season is a funny time. Speculation is everywhere whereas real data is hard to find. This year the federal government unleashed a bit of …
CUSTOMERS AREN’T ANY MORE DEMANDING, THEY ARE JUST LIKE YOU. During a break in the action at the Nova Scotia Automobile Dealers Association event in April, I checked my email and found a helpful, and instructive message sent from my …
BUILD A SOLID FOUNDATION TO YOUR SOCIAL MEDIA STRATEGY. We are still in the thick of event season, which is great. There are so many opportunities to be in front of the industry, learning from experts and from peers. At …
Click below to see and hear my publisher’s note to accompany the May 2013 issue of Canadian auto dealer.
How simple strategies can yield solid results The Trillium Automobile Dealers Association (TADA) is to be commended for once again pulling together a great lineup of speakers for its latest Digital Dealer event. TADA’s leaders travel to various events, including …
