Category: Opinion

Cut through the hype

DEALERS ARE BOMBARDED WITH PEOPLE OFFERING COMPLEX ANSWERS TO SIMPLE QUESTIONS I had the privilege of presenting at CADEX 2015, the Nova Scotia Automobile Dealers Association (NSADA) event in Halifax last month on the topic of digital measurement for dealers. …

See-through dealerships

Speaker after speaker at the recent Kijiji DealerTalk conference reinforced the event’s central message — that transparency is the name of the game for auto retailers. Whether it’s transparency in new or used vehicle pricing, availability of inventory, incentives, financing …

Future tech

Their world is changing, but dealers will adapt YOU CAN’T HELP BUT WONDER what the future of mobility will look like in our not-too-distant future. Touring auto shows and checking out the latest offerings from OEMs provide a startling glimpse …

From bricks to clicks

There’s a lot of buzz in the auto industry about the industry’s changing business model and the move from bricks to clicks — where customers can complete some or all of steps to shop, finance and buy their vehicles online. …