Category: Opinion

Bring back the magic

December 11, 2014

Auto dealers have a powerful source of untapped power at their disposal that can fire imaginations, excite desires and trigger emotional reactions. Putting it simply, cars and trucks are cool. People are passionate about them, and many have a particular …

Go with the flow

October 27, 2014

RELAXED CUSTOMERS ARE HAPPY CUSTOMERS. ASK APPLE. Not surprisingly, given my job, I spend a lot of time inside car dealerships. When I’m not talking with the dealership teams, I spend a lot of my time watching customers. The service …

Upping a tough act to follow

Working closely with Canadian Automobile Dealers Association (CADA) staff, some of our team at Canadian auto dealer magazine are putting in the hours that go into planning the upcoming CADA Summit. Universus Media (publishers of Canadian auto dealer) leaders Todd …

Lights, camera, action

UNIVERSUS MEDIA REDEFINED IMMEDIACY AT ONTARIO DEALER DAY EVENT If you were at Ontario Dealer Day in April, you probably saw the Universus Media video team at work. They were the ones dressed in black shirts with Universus logos on …

Are you ready for CASL?

CANADA’S TOUGH NEW ANTI-SPAM LEGISLATION KICKS IN SOON By now, every business owner in Canada likely has some awareness of the upcoming federal anti-spam legislation that takes effect on July 1 of this year. This legislation, which goes by the …