Category: News

Sign, sign, everywhere a sign

November 15, 2011

Despite the emphasis today on ‘virtual’ showrooms and marketing, there’s still nothing like having a physical aid to promote your business Selling cars successfully often requires dealers to be creative. Whether it’s ad campaigns, customer appreciation days, or novel promotions, …

Fitting Tribute

November 14, 2011

Legendary dealer Jimmy Pattison honoured at gala event in B.C. It was all about horn blowing at the Jimmy Pattison night hosted by the New Car Dealers Association of B.C. where 300 of the province’s leading dealers turned up to …