Since it’s debut last year, the 2012 Honda Civic hasn’t exactly witnessed much good news. A delayed introduction following supplier shortages was followed by unfavourable reviews, notably from Consumer Reports, which dropped the car from it’s Recommended list for the …
Co-Auto and Advent Resources announced a new marketing partnership that was effective June 1, 2012. Co-Auto will market the Keylogix and Key Vault key control systems to its network of dealers in Ontario, Quebec and Atlantic Canada, says a news …
Student researchers with the AUTO21 Network of Centres of Excellence are working on ways to develop safer, cleaner vehicles made of advanced materials and technology. The goal is to make this innovative research happen in Canada, making us a world-class …
The impact of the “connected car” is being explored this week at a major conference organized by the leading analyst firm Frost & Sullivan. The industry experts say the impact on the in-vehicle experience will be “colossal” as more innovative …
As part of its Ride and Drive program, Chrysler Group is looking to expand its marketing efforts beyond the traditional realms of advertising banners and TV ads. The latest push is to market products via new avenues such as malls, …
F & I is often one area of dealership operations that can either prove to be a huge profit centre or source of frustration. However, with companies like f-iresource, those dealers that have traditionally struggled with business office profits have …
On June 10, Kia dealers in the Greater Vancouver area will join forces with Whitecaps FC (Football Club), for a KidSafe Day at B.C. Place during the club’s game against the Houston Dynamo. The objective is to raise money in …
An easy to maneuver compact mobile cabinet helps make life easier for your service technicians, says Rousseau. Rousseau says its smart compact mobile “L” cabinet offers great flexibility for those in your service department. The cabinet was designed to be …
The Vancouver International Auto Show showcased an exciting roster of new 2013 vehicles, many making their Canadian debut. BMW brought to the West Coast its 6 Series Gran Coupe for its North American debut after it was premiered to the …
Tim Wilson: head of Google’s automotive practice in Canada suggests shaking up your marketing mix and then measuring the results. Mix up your marketing says Google After his numbers-filled rapid-fire blitz presentation at the TADA’s social media boot camp event, …
A new study finds dealers are bowing out of the industry but many are unprepared for what’s next Almost 30 per cent of Canadian auto dealers say they expect to shut it down or leave the business in the next …
A tour of BMW-Mini Langley in B.C In the second installment of our new series profiling some incredible dealerships, Canadian auto dealer looks at a B.C. store that boasts, among other things, the country’s first BMW M dedicated showroom. There’s …
