Facebook and google will both present at the fourth annual DrivingSales Executive Summit (DSES), a digital marketing event for innovative dealers being held October 21-23 at the Bellagio Las Vegas.
The session, sponsored by digital marketing leader Dealer.com, will take a deep dive into how dealers should be leveraging digital advertising and social media to strengthen their brands, drive opportunities and build lasting customer loyalty, says a news release issued by event organizer DrivingSales.com.
“We are excited to announce this session for the DrivingSales Executive Summit — an event that, for the first time in our industry, brings these two digital leaders together to provide inside information and strategies dealers need to successfully market — right where the majority of their current and future customers are spending most of their digital time: on Facebook and Google,” said Jared Hamilton, DrivingSales Founder and CEO. ”These presentations will cut to the heart of what dealers need to know to maximize their digital opportunities with today’s customers — and they will get the information directly from the source.”
Doug Frisbie, Facebook’s Head of Automotive, Global Vertical Marketing, and Kate Balingit, Dealer Strategist for Google’s Auto Industry Development Team, will each present at the session, titled Digital Deep Dive.
Structured as an interactive session where attendees can ask questions, the Q&A will be facilitated by Dean Evans, Chief Marketing Officer of Subaru of North America. The presentations will take place on October 23rd at 10:00 am Pacific Time.
“We are firm believers that both the digital advertising and social networking channels will grow to become the most important medium for auto dealers to promote their brand and connect and engage with their customers, existing and potential,” said Rick Gibbs, president and CTO of Dealer.com and keynote sponsor.
”We are thrilled at the opportunity to sponsor this keynote session, which brings together two powerhouses to educate and inspire the auto industry.”
The Facebook and Google session is one of several high-profile keynotes scheduled for the summit, including a joint keynote with the J.D. Power & Associates Automotive Marketing Roundtable.
The fourth annual DrivingSales Executive Summit brings together the most progressive dealers in the country, along with world-renowned speakers, all focused on pushing the auto industry’s innovation boundaries and translating the latest trends and business realities into solid 2013 action plans for every dealership department. The summit is 100 per cent dealer-driven.
Last year’s summit was standing room only, and although DSES 2012 will allow for an expanded number of registrants, it is expected to sell out quickly. For more information visit: DrivingSalesExecutiveSummit.com.
