Do you treat your customers like Gods?
Dealers need to take a hard look in the mirror when it comes to fixed ops A typical customer today will go one place to buy tires, to another for an oil change and maybe another for a mechanical repair. …
Category: General
Have electric cars already failed?
First generation models haven’t been as popular as we might have expected According to a recent study conducted by Prime Research International, a global automotive research firm, worldwide interest in electric vehicles (EVs) is already on the wane. “Reporting on …
The Gunslinger
Meet Toronto Argonaut Quarterback Ricky Ray Celebrity: Ricky Ray Profession: Quarterback, Toronto Argonauts Football Club Vehicle: 2012 Nissan Altima Hybrid Ricky Ray is a two-time Grey Cup Champion. The quarterback gained fame while playing with the CFL’s Edmonton Eskimos. During …
Dealership Pac-Man
Dealership consolidation resembles the Pac-Man video game that was so popular when it was first introduced 32 years ago The visuals created by the memories of this early stage video game are an accurate depiction to visualize what is happening …
The numbers don’t lie
Demographic trends reveal our destiny and the future isn’t as rosy as we might expect Too often lost in the daily national conversation on economic matters is an irresistible force that will define the decades before us: demographics. The lightning …
Go ahead, make my day!
What do you do when an angry customer wants to speak to your boss? You can’t manage a successful dealership without having customers, and unfortunately, where there are customers, there are also difficult customers. We’ve all had to deal with …
Changing times and changing behaviour
More pressure is needed to curb the texting and driving epidemic Things have changed dramatically since I was a child with respect to what is considered socially taboo “in-vehicle” behaviour. I remember driving to visit my cousins in Meaford, Ont. …
Beat the believability crisis
Three ways to maintain credibility and retain your fixed ops customers When we’re making decisions to purchase, no matter how great or small, it’s in our nature to discover and investigate every fact we can. We crave trust and we …
Facebook faux pas
Are you making these marketing mistakes on Facebook? When I meet with dealers and marketers in charge of developing a dealership’s marketing strategy, I ask, “What is your Facebook strategy?” Every single time I am told how they post “status …
Convergent evolution at work
Use you digital marketing presence to stand out from the crowd Take a look at the two most prominent companies in our society: Apple and Google. Decades ago, Apple began as a hardware company, spearheading the computer generation we know …
What will power our vehicles?
The Canadian auto dealer / Harris Decima Research series continues with a look at the technology consumers want powering their vehicles When it comes to what’s under the hood, gasoline is still king, hybrids are gaining broader acceptance, and headwinds …
Saving time and money
An online classified vehicle service can provide convenient networking for dealers In the remarketing business, dealers are always looking at ways to streamline the process, both in terms of time and money. Traditionally, the only way to buy or sell …
