All in pricing
Does it really make sense for the industry? I was having a conversation with my brother-in-law a few weeks back and although he knows what I do, he asked me if I would describe myself as working in the automobile …
Category: General
The fine art of F&I sales
In this installment of the Canadian auto dealer and Harris/Decima Research project, we asked Canadians about their experiences in the business office with finance and insurance products Whether you call it the business office, F&I (or even still “the box”) …
Are you ready to follow the lead?
Internet tracking tools let you keep your message in front of shoppers I often get asked, “How do you retarget” a customer?” A customer interested in your dealership may find your website through a search, or might decide to visit …
Difference makers
Dealers like Mike Carmichael provide more than just transportation to their communities From coast-to-coast, Canada’s auto dealers do an incredible job supporting their communities. Much of that work, however, goes largely unnoticed by the general public and local media. In …
Make a great first impression
Dealers have moved beyond simple template-driven websites to integrate a host of new tools Even a decade ago, few dealers really paid enough attention to their online presence. It was simply another way to advertise their services, often via a …
The match game
The best salespeople always find the right vehicle for their customers Far from pushing options that customers might want, good upselling can go a long way to fostering long-term relationships and securing repeat business. In automotive retailing, as with most …
Stars shine for 40th birthday bash
Canadian International AutoShow celebrates 40th anniversary with charity gala Tom Tonks has seen a lot of changes in the auto show business since he took the reins more than 30 years ago. That was in 1982 when movies like E.T. …
Alberta scholarship winners announced
The Motor Dealers Association of Alberta has announced the latest automotive service technician recipients for scholarships provided by the association’s education foundation. They are: Matthew Wheeler at Koch Ford Sales in Athabasca; Sheldon Kote at Ken Sargent GMC Buick in …
New website for Manitoba dealers
The Manitoba Motor Dealers Association (MMDA) has launched a new website that is geared towards providing more information to members and the public. Geoff Sine, MMDA executive director, said the new site provides association staff with more flexibility to control …
Victoria dealer pledges help for Legion
Victoria Hyundai general sales manager Macon Doublet has pledged to help raise funds for the Chemainus branch of the Royal Canadian Legion after hearing that it was the victim of a break and enter. Doublet, a former member of the …
Mercedes-Benz launches teen driver training program
Mercedes-Benz Canada will launch a national driver education program to prepare teens for obtaining their licences and becoming safer drivers. The program is the first of its kind offered in Canada, and it will incorporate proprietary best practices from other …
Laureate winner builds teams and trust
This year’s 2012 CADA Laureate award winner in the retail category, says that if you put your trust in the right people, they will surprise and surpass your expectations. Dealer principal Trevor Boquist only has to point to the sales …
