Steven Rattner, who was appointed by President Obama to lead the government’s automotive task force, has said that Ford would have ceased operations too, if it hadn’t have been for federal and provincial aid provided to Chrysler and General Motors. …
Volkswagen AG has reported that sales growth in Europe has slowed to its lowest level in eight months. VW delivered a total of 492,500 vehicles in September, which represents the smallest gain since January’s 0.1 per cent. As a result, …
As part of its ongoing program to become a true, globally focused entity, General Motors recently announced the appointment of Robert E. Ferguson to the newly created position of vice president, global Cadillac. Ferguson, a former telecommunications executive who joined …
Recently, Manheim Canada’s 2012 Annual Canadian Client Advisory Board (CCAB) hosted the nation’s top national customers and remarketers at a two-day discussion and learning event in picturesque Muskoka, Ont. “Our goal was to provide a collaborative, interactive and value-added session …
Synergies are the key to solid service business When it comes to generating sales per work orders, just how many bites of the apple do you get? Another question might be: do you really care? Generally, there are three areas …
Spray-on bedliners are becoming increasingly popular among truck customers as well as a profit centre for dealers For dealers, the ability to understand a particular customer’s needs and wants, includes not only the vehicle and options but also accessories. Furthermore, …
Canadian auto dealer is invited to an Ohio lab to get the lowdown on an electro-magnetic rust control product Given Canada’s harsh climate and the substantial investment consumers make in new vehicles, the notion of protecting them against the elements …
Will today’s spending pay off tomorrow? Each and every dealer in Canada is constantly being asked to invest in their dealerships. These requests largely come from OEMs but sometimes they come from other sources, like municipalities, while even competitive dealers …
A good offence is needed to manage online reviews One marketing channel that deserves more attention is managing your online reputation. Online reviews used to be primarily a defensive play in the automotive space, where dealers were listening online to …
What will that new standard mean for cars, dealers and buyers in Canada? We’ve all known it was coming. It’s been a topic of discussion for the past couple of years. But it was always tentative. Now it’s official. The …
“The goal of social media is to turn your customers into a volunteer marketing army.” – Jay Baer, author, The NOW Revolution The most-profitable new customers come from referrals by your existing customers. Your job with social media is to …
With summer break over, MPs roll up their sleeves The daylight hours are getting shorter. The temperature has dropped a few degrees. By the time you read this some leaves will have already turned into bright autumn colours. What was …
