Spray-on bedliners are becoming increasingly popular among truck customers as well as a profit centre for dealers For dealers, the ability to understand a particular customer’s needs and wants, includes not only the vehicle and options but also accessories. Furthermore, …
Canadian auto dealer is invited to an Ohio lab to get the lowdown on an electro-magnetic rust control product Given Canada’s harsh climate and the substantial investment consumers make in new vehicles, the notion of protecting them against the elements …
Dealers like Mike Carmichael provide more than just transportation to their communities From coast-to-coast, Canada’s auto dealers do an incredible job supporting their communities. Much of that work, however, goes largely unnoticed by the general public and local media. In …
Dealers have moved beyond simple template-driven websites to integrate a host of new tools Even a decade ago, few dealers really paid enough attention to their online presence. It was simply another way to advertise their services, often via a …
The best salespeople always find the right vehicle for their customers Far from pushing options that customers might want, good upselling can go a long way to fostering long-term relationships and securing repeat business. In automotive retailing, as with most …
Former GM dealer Frank Lauria emerges triumphant as Hyundai superstar Dealer principal Frank Lauria is proud to tell the story of his “overnight” success. When he lost his Port Hope GM franchise in 2009, this entrepreneur immediately converted his facility …
New CRM technologies enable dealers to look after their customers like never before, as well as helping them grow their business. Dealers work hard to earn customers. Yet once they have them, the challenge remains how to hold onto them. …
Buying and selling a used car is not the gamble it once was For dealers, buying the right used car can result in a tidy profit and a happy customer. Buying the wrong one can result not only in losing …
The overall market is up but some brands are doing better than others With 2012 half down, as of this writing, it’s proving to be a very good year indeed. While sales are not quite on record pace, they’re not …
Investing in collision and body repair can reap big rewards over the longer term “You have to be willing to make the commitment,” says Jim Donaldson, manager at Heffner Collision in Kitchener, Ont. “The business today is very competitive. If …
With advanced tools and unrivaled access, online auctions are dramatically changing the way dealers are buying and selling used vehicles In automotive retailing, much like any business, dealers are often looking ways to save time and money. And when it …
Tracking electronic leads is one of the most misunderstood aspects of dealer operations. With the range of solutions and opportunities available today, they can also become one of the most profitable. Integration. As the automotive industry advances, it’s a subject …
