Even in our technological age, customers appreciate the human touches. We’ve all heard or we’ve often said “it’s the small things that make a difference.” And when you think of your own experiences in retail, when travelling and even when …
Real-world glitches mean we can expect a few more bumps on the road to autonomous vehicles It has become a tenet of futurists’ faith that all new cars ultimately will be autonomous. That may be — probably will be — …
Changing policies can have huge impact on dealers A couple of weeks ago I leased a pure battery electric vehicle, or BEV as it is called in the industry lingo. Was I entirely ready to make the dive into the …
In today’s incredibly fast-paced market, the automotive industry understands the importance of spending resources wisely and focusing on areas with bottom-line impact, and it knows that customer loyalty is one of the keys to success. Common wisdom and strong empirical …
Dealership franchise agreements are the bedrock of the retail auto industry. But what if the OEM suddenly changes everything? Since the inception of the automobile industry, dealerships have been a way of life. Originally started as a way to attract …
Dealer.com Advertising platform blends machine learning technology with digital marketing specialists. Mix one part advanced data science with one part highly-trained digital marketing specialist. That’s Dealer.com Advertising’s formula for success for dealers trying to find online car shoppers who are …
Computing power required for fully autonomous vehicles is mind boggling Like it or not, we are on the road to an autonomous vehicle future. According to some predictions, autonomous vehicles (AVs) — with no need or provision for drivers — …
Innocent bystanders can be caught in crossfire of negative experiences Most of us have experienced situations in stores, hotels, on airlines and in dealerships, where the behaviour of other customers can leave an indelible impression. The problem is that those …
As more people muse about connected and autonomous vehicles, what impact could it have on your facilities? By the early 2020s, OEMs could earn as much on connected vehicle data as they do on new car sales. Also, by the …
Canadian auto dealer introduces a new column on retail engagement, which will chronicle the ways that digital tools such as digital signage, interactive digital experiences, and new in-store technology are helping the automotive industry provide a more robust and modern …
New websites and programs are targeting auto retail industry A dealership is only as strong as its people. From sales people to service technicians, hiring the right employees can be a challenging process, one that requires an investment in time …
In their zeal to win votes, many politicians don’t appreciate policies that impact car dealers As I write this, the Ontario Progressive Conservative party has thrown out not only its leader but also its well-crafted policy platform for the upcoming …
