Paint protection services and sales are going through the roof in Canada. But these products have the potential to become even bigger Thanks to technological innovations, dealers are now able to provide consumers with more options to protect their vehicles. …
One Big Broadcast is helping dealers reach new levels of trust and engagement online They’re doing it on the web. Buyers are shopping for cars, choosing models and specs, figuring out payments and then, looking for a dealership to buy …
A look at how dealers can use new technology and practices to improve and retain service business There’s often a view that automotive retailing is seen as a conquest business. Dealers, OEMs and their partners allocate a huge amount of …
In the first of a new historical series, Canadian auto dealer looks at some of the significant (and perhaps oft forgotten) milestones that helped form our nation’s auto industry into what it has become today Canada’s first automobile, and possibly …
The Western Canadian Dealer Summit was popular with sponsors who liked the idea of reaching a larger group of dealers If you build it, they will come. The sponsor support for the first-ever Western Canadian Dealer Summit was solid, and …
Nissan Canada’s leader talks about key factors in the brand’s considerable success over the last year and some of the strategies moving forward Last year was a significant one for Nissan Canada and its dealer network. The introduction of the …
At the third annual TalkAUTO Canada conference, jointly hosted by J.D. Power and Canadian Black Book, the overall theme that seemed to resonate was making that real connection — how modern auto retailers can develop true, personal relationships with their …
For 2015, OpenRoad Auto Group was named one of the 50 Best Employers in Canada. The survey, conducted by global consulting firm Aon Hewitt, ranked OpenRoad eighth overall out of the top 50. The accolade also represents the third time …
The leaders that will be taking part in the OEM panel at the 3rd annual CADA Summit met yesterday with Richard Gauthier, President and CEO of the Canadian Automobile Dealers Association, and key members of the event planning team. The …
CarLingo says it has launched a new car shopping experience that will focus on fully understanding a potential car buyer’s needs before the buyer meets with the dealer. “There’s a lot of innovation going on in the automotive space right …
A new partnership between TRADER Corp. and Mobials will soon enable dealers to post positive consumer reviews on their vehicle listings on autoTRADER.ca and their dealership website. The Reviewmii online review tool by London Ont.-based company Mobials gives dealers ownership …
The Jeep brand brought a new meaning to the test drive experience on a busy downtown Vancouver street. A 30 second “River in the City” commercial, which debuted on television this past weekend, unfolds as unsuspecting drivers were recruited to …
