CarLingo says it has launched a new car shopping experience that will focus on fully understanding a potential car buyer’s needs before the buyer meets with the dealer.
“There’s a lot of innovation going on in the automotive space right now, and a renewed focus on understanding and addressing ever-evolving consumer preferences,” said Steve Greenfield, CEO and Founder, CarLingo, in a press release.
“As a result, the industry’s consumer-facing car shopping experience is going to greatly improve over the coming few years.”
The company says a new shopper may typically dedicate 15 hours to researching their vehicles across 12 to 15 different websites over a three-month period, yet two thirds of consumers don’t have a specific vehicle make or model in mind and are unfamiliar with the different vehicles available for sale.
