A six-country study by market research group GfK found the automotive industry should focus on Gen Y and its love of technology, to help encourage new car purchases amongst wider demographics. The company says the auto industry should care about …
Lower fuel prices and bold, new entries into the marketplace had car shoppers flocking to trucks in 2014, making this the year of the truck, according to AutoTrader.com. The Ford F-150 took the number one spot across new, used and …
In it’s third annual trend report, Ford Motor Co. suggests that Generation Z — those born after 1993 — will help shape the automotive industry when they start buying cars, from vehicle development to customer experience. “While demographics are invariably …
Toyota now has 12 ‘Top Safety Pick’ awards under its belt as the automaker moves into the new year. The Insurance Institute for Highway Safety awarded eight Toyota and Lexus vehicles and four Toyota and Scion vehicles recently with a …
As part of the Porsche Centre Oakville’s first anniversary celebrations, the 2015 Porsche Cayenne and 918 Spyder with a price tag north of $1 million — the first of its kind at the dealership — were unveiled at a recent …
To help promote the next generation of the Nissan Titan pickup, which will be unveiled at the upcoming North American International Auto Show in Detroit on Jan. 12., the automaker’s marketing team has created a multi-chapter video series or “Truckumentary.” …
This past summer, digital marketing solutions provider Search Optics launched its next generation Certified Pre-Owned (CPO) program for Jaguar Land Rover in the U.S. Through two separate websites (used.jaguarusa.com and Cpo.landroverusa.com) consumers can search for the specific vehicle of their …
XPEL ULTIMATE paint protection is proving popular with dealers in Canada. According to Mathieu Moreau, General Manager at Parasol Canada (which distributes XPEL in this country), a combination of superior quality (XPEL ULTIMATE features advance clear coat technology and a …
Back in the summer, SiriusXM Canada launched its Win your Wheels! contest in conjunction with dealerships across the country. In order to participate, customers simply had to sign up for a one year subscription to SiriusXM. The winner was then …
2015 marks the 98th year of the NADA Convention & Expo, which returns to the city of San Francisco. The Golden Gate city has played host to the convention 16 times since 1948 and remains a favourite destination among many …
Whether on their own or working together, dealers are helping to change lives for the better Nav Bhatia’s positive approach to building business and his multicultural, no-barriers philosophy was in the spotlight recently during TEDxToronto. TEDx talks are independently organized …
In today’s ultra competitive marketplace, dealer buying groups are leveraging purchasing power and providing a whole range of quality products, services and rewards for their members It’s human nature to get the best value out of something. When consumers walk …
