In it’s third annual trend report, Ford Motor Co. suggests that Generation Z — those born after 1993 — will help shape the automotive industry when they start buying cars, from vehicle development to customer experience.
“While demographics are invariably a factor in futuring work, what’s driving our report for 2015 is this emerging Generation Z consumer, who is already inspiring attitudes and behaviours in consumers of all ages,” said Sheryl Connelly, Ford global consumer trend and futuring manager.
“We saw similar traits with Millennials, but Gen Z consumers — being much more connected and aware of the options available to them — are the global go-getters who have a link to each of our 10 micro-trends for 2015,” she said, adding that the rebellious car drivers of tomorrow are tech-savvy, willing to take risks and use social media for research.
Ford reports typically take a look at shifts in social, technological, economic, political and environmental trends that help drive consumer behaviours, which are then applied to the automotive industry.
“A rich understanding of our customers’ ever-evolving needs, priorities and desires — both today and tomorrow — is key to our everyday business and global product development strategies,” said Connelly. “These trends and insights help us at Ford in our role as an innovator to create products that not only exceed expectations, but push the boundaries of imagination.”
To view the full trend report, visit Looking Further with Ford 2015.
