This past summer, digital marketing solutions provider Search Optics launched its next generation Certified Pre-Owned (CPO) program for Jaguar Land Rover in the U.S. Through two separate websites (used.jaguarusa.com and Cpo.landroverusa.com) consumers can search for the specific vehicle of their choice via a platform that can supply dynamic data from more than 400 JLR retail outlets across the U.S. in a fast, simple and engaging format. Users are able to peruse thousands of listings complete with vehicle history information, pricing and photos to find the exact car or SUV they’re looking for.
In October, Search Optics also announced its new Blueprint Platform, a truly responsive website platform tailored specifically to auto dealers and one that’s also optimized for mobile search. Put it all together and you begin to see that not only do these announcements signify a major milestone for Search Optics but also they represent the coming of a new era in terms of website search, function and scalability.
Using cloud-based software, the platform was designed from the outset to significantly enhance calls to action and promote greater lead conversion compared with what’s currently available in the marketplace. Additionally, because the platform was mobile-optimized from the ground up and designed to respond to changing search requirements, the result is a solid foundation that can capitalize on new developments and provide a much more effective, longer-term solution for dealers — in the case of the Jaguar and Land Rover sites, video is an example of a new feature that can (and shortly will be) incorporated.
Graham Line, Vice-President of Business Development at Search Optics, notes that due to the firm’s background and experience in the auto industry, along with it’s tailored, boutique approach to digital marketing, solutions such as the new CPO Jaguar and Land Rover sites can really change the game for dealers, delivering a superior experience for online consumers while at the same time boosting engagement and conversion rates.
