TRADER and Mobials partner to benefit dealers

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Trader-Mobials-300A new partnership between TRADER Corp. and Mobials will soon enable dealers to post positive consumer reviews on their vehicle listings on autoTRADER.ca and their dealership website.

The Reviewmii online review tool by London Ont.-based company Mobials gives dealers ownership to the review content, helping them improve their overall SEO scores.

This feature is the first of its kind within the Canadian automotive industry, said TRADER.

“Poor consumer experience is a stigma that has plagued the car dealership business for decades,” said Robert Rath, vice-president, Dealership Products and Business Development, TRADER, in a press release.

“But by giving the dealer the ability to highlight happy customer reviews, it can give potential buyers that extra sense of ease to select that dealership over another one that lists the same vehicle for the same price.”

James Hayes, Co-Founder and CEO at Mobials, says the ability to post reviews directly on marketplaces such as autoTRADER.ca is important — the car buying process now often starts online with a search for a specific make or model using a search engine or an aggregator site, and not a search for a specific dealership.

TRADER has confirmed that dealers will be able to integrate Reviewmii into their autoTRADER.ca listings in early 2015.

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