UNDERSTANDING THE SIGNIFICANCE OF SOCIAL MEDIA ON PRESENT AND FUTURE AUTO RETAILING Social media has certainly had a big impact on the retail world, influencing consumer choices, buying patterns and behaviour. The true impact on auto retailing, I believe, has …
OUR NEW COLUMNIST ALAN BIRD PRESENTS US WITH SOME SURPRISING INFORMATION WHEN IT COMES TO THOSE CONSUMERS WHO ARE REALLY SHOPPING FOR VEHICLES ONLINE We all like to think we know who our customers are. After all, we’re smart people; …
IT PLAYS AN IMPORTANT ROLE IN YOUR DEALERSHIP’S APPEARANCE AND OPERATIONS, SO CHOOSING THE RIGHT FURNITURE IS CRITICAL In this column, we hope to bring up facility-centric ideas that can enhance the customer experience, elevate employee morale and generate a …
IDENTIFYING AND USING STRATEGIES THAT CAN HELP DEALERS BETTER CONNECT WITH THEIR CUSTOMERS AND MOVE MORE METAL It’s the second day of the month and you’re excited to get to the dealership, this is the day you’ve got new incentives …
During the inaugural CADA Summit in 2013, a key (and popular) component were the panel discussions, where industry experts debated economic, dealer and manufacturer related issues regarding the auto industry. In talking with Patrice Maltais, Canadian Automobile Dealers Association (CADA) …
Pledging its support for the increasingly popular Movember, which raises awareness of prostate and testicular cancer, as well as mental health issues in men, MINI Oakville by Budds’ is delivering its own take on the cause. From November 1 to …
LGM, a dealer development firm and leading supplier of automotive warranties, insurance and financial products to the automotive industry in Canada, continues to invest resources in PowerTrain, a training division within its marketing department. PowerTrain consists of a content development …
In Vancouver, B.C., Cadillac, Chevrolet, Buick and GMC dealership Dueck on Marine, (located at 400 South East Marine Drive in the city) recently celebrated the unveiling of Cadillac’s new 2014 CTS sedan. On November 21st, close to 600 guests descended …
Following the U.S. Thanksgiving holiday, Black Friday signifies the start of the busy shopping season when, south of the border, both customers and retailers shift into high gear. Ford Motor Company is among the auto manufacturers expecting a surge in …
CONTINUING HIS LOOK AT SUCCESSION PLANNING FOR DEALERS, CHUCK SEGUIN TURNS HIS ATTENTION TO THE NUTS BOLTS WHEN IT COMES TO PASSING THE TORCH For all of 2013, my articles have covered dealer succession. We have covered a wide range …
TODAY’S YOUTH MAY NOT BE BUYING NEW VEHICLES IN LARGE NUMBERS BUT THEY WILL BE TOMORROW Among the many issues over which auto industry-watchers and media members serially wring their hands when talk turns to what’s happening in the car …
HOW TO LESSEN THE DEFECTION RATE AT YOUR DEALERSHIP For any dealership, the number one responsibility isn’t just selling or fixing cars — it’s fixing customers’ concerns. And in some cases it is much easier to fix a car’s concerns …
