THESE BASTIONS OF AUTOMOTIVE ADVERTISING ARE INTER-RELATED, BUT POWER IS DEPENDENT ON TORQUE, NOT THE OTHER WAY AROUND You’re likely familiar with both terms and for good reason. Power and torque figures were and still are the bedrock of car …
THE SIGNING OF CETA COULD BE A MAJOR BREAKTHROUGH FOR CANADA, EVEN THOUGH THE IMPACT ON OUR INDUSTRY PROBABLY WON’T BE FELT FOR SOME TIME On October 18 2013, Prime Minister Stephen Harper and EU President Jose Manuel Barosso announced …
ACTRESS JILL MORRISON ENJOYS THE GO-ANYWHERE ABILITY HER JEEP LIBERTY PROVIDES Celebrity: Jill Morrison Profession: Actress Vehicle: 2004 JEEP Liberty Actress Jill Morrison launched her career with a stint in Tina Fey’s hit flick Mean Girls in 2004. It was …
WHAT GOOGLE’S NEW ALGORITHM MEANS FOR DEALERS ON THE DIGITAL FRONT Late in 2013, Google celebrated its 15th birthday by announcing a big change to its search engine with the introduction of a completely new algorithm called Hummingbird. Buzz about …
BY FAR THE MOST VALUABLE RESOURCE AND ASSET OF ANY DEALERSHIP IS ITS PEOPLE Every day we interact with a special group of customers who frequently go unrecognized, our internal customers. These are the people who work with us throughout …
CHUCK SEGUIN LOOKS AT THE ASPECTS OF AUTO RETAILING THAT COULD SIGNIFICANTLY IMPACT DEALERS IN THE NEXT 12 MONTHS With the start of a new year, many of us are wondering what will be in store for 2014. A new …
A RETURN TO FISCAL SURPLUS WILL COME JUST IN TIME FOR THE NEXT FEDERAL ELECTION Governments at all levels in Canada have been running deficits for so long now that taxpayers may be forgiven for thinking there was ever a …
WHY THE IMAGE YOU PROJECT CAN HAVE A PROFOUND EFFECT ON CUSTOMER LOYALTY, SALES AND YOUR BOTTOM LINE In this column, we hope to raise awareness to the importance of creating a positive first impression, and how that can impact …
BEING CLEAR AND CONCISE WHEN DEALING WITH CUSTOMERS BEATS PRICE EVERY TIME WHEN IT COMES TO GENERATING REPEAT BUSINESS February 11, 2009 seems like yesterday. I was part of a NADA panel discussion when Internet process for the automotive industry …
IN OUR SECOND AND FINAL INSTALLMENT OF THIS SPECIAL SERIES, STEVE SOUTHIN TALKS MORE ABOUT SUCCESSFUL STRATEGIES FOR UPGRADE SALES AND THE BENEFITS THEY CAN OFFER (Read Part One of this special series.) The best practice behind a successful upgrade …
HOW TO ENSURE YOUR DEALERSHIP SURVIVES AND THRIVES IN THE EVENT OF DISASTER During the small hours on Wednesday July 11, 2012 a fire broke out at Gus Brown Buick GMC in Whitby, Ont. Because the dealership was closed at …
WITH CONSUMERS SHOWING UP BETTER INFORMED THAN EVER IN DEALERSHIP SHOWROOMS, TRANSPARENCY AT ALL LEVELS HAS BECOME AN IMPORTANT ASPECT OF DOING BUSINESS As Internet usage has proliferated in the last decade, today’s dealership customers are more informed than ever …
