LGM, a dealer development firm and leading supplier of automotive warranties, insurance and financial products to the automotive industry in Canada, continues to invest resources in PowerTrain, a training division within its marketing department.
PowerTrain consists of a content development specialist and a staff of certified regional trainers across Canada. LGM recently added a new trainer to the team, and promoted Christine Rybas from vice-president, Marketing to the position of executive vice-president, Marketing.
As part of her enhanced role, Rybas will continue to build the PowerTrain brand that launched earlier this year with Elite Performance — a three day workshop for financial service managers.
“We are extremely excited about the increased demand in dealership training and the opportunities that are ahead of us”, said Rybas. “By partnering with dealerships and examining the nuts and bolts of their business, we are able to demonstrate measurable results and improve their customer satisfaction levels.”
