DEVELOPMENTS IN TECHNOLOGY MEANS SHORTER, SIMPLER SURVEYS WILL BE WHAT PROVES VALUABLE FOR DEALERSHIPS IN THE FUTURE In the auto industry, we’ve been measuring customer satisfaction for decades. Millions of customer surveys have been conducted about the ownership experience, performance, …
BECOMING A RHINO LININGS APPLICATOR IS PROVING A GOOD STRATEGY FOR MANY DEALERS IN CANADA North Americans like trucks. They consistently buy them in huge numbers and particularly for Detroit automakers and their dealers, pickups are a huge source of …
BIDDING FAREWELL TO HIS “TRADITIONAL” STORE FOR THE LAST TIME, OUR FICTIONAL DEALER IN 2030, BILL TANNER, IS HIT WITH A TINGE OF A SADNESS AND PERHAPS LONELINESS. NEVERTHELESS, IT’S WHAT LIES AHEAD THAT’S IMPORTANT AND THERE’S WORK TO BE …
FOR MANY DEALERS, HELPING KIDS PLAY CANADA’S GAME PROVIDES A WHOLE HOST OF BENEFITS In the Great White North, minor hockey and automotive retailing go together like Crosby and Malkin. Minor hockey engages all ages, encouraging hometown pride, good sportsmanship …
TRILLIUM FORD LINCOLN COMBINES SUBURBAN SOPHISTICATION WITH THAT SMALL TOWN, PERSONAL SHOPPING EXPERIENCE In 1975, Jack Vant Spyker started selling and servicing Ford, Mercury and Lincoln vehicles. Back in the days when gigantic land yachts like LTDs, Marquis, Montegos and …
MANY DEALERS ARE STILL STRUGGLING TO PROPERLY HANDLE ONLINE LEADS. TO MAKE MATTERS MORE INTERESTING, CHANGING CONSUMER BEHAVIOUR IS ALSO HAVING A MAJOR IMPACT ON THE PROCESS Would you ignore eight out of every ten customers that came into your …
EVOLVING CUSTOMER EXPECTATIONS ARE RESULTING IN NEW LEVELS OF SOPHISTICATION AND INTEGRATION WHEN IT COMES TO DEALERSHIP OPERATIONS SYSTEMS It’s the essence of what a dealership is, yet, like everything else, the dealer management system as we know it is …
IN THE FIRST OF A TWO PART SERIES, CANADIAN AUTO DEALER TAKES A LOOK AT SOME OF THE LATEST DEVELOPMENTS IN AUTO RETAILING, DURING THE BIGGEST INDUSTRY CONVENTION OF THE YEAR This year’s NADA Convention and Expo, held at the …
A SOLID START TO THE YEAR Amid fairly mild temperatures — enough to lift the spirits of most during the middle of winter, the 46th annual Montreal International Auto Show (MIAS) began with a press preview on January 16, 2014 …
JUST PRIOR TO THE 2014 CADA SUMMIT, CANADIAN AUTO DEALER HAD A CHANCE INTERVIEWED ONE OF THE EVENT’S MOST ANTICIPATED KEY NOTE SPEAKERS, ROBERT KURNICK JR., PRESIDENT OF PENSKE AUTOMOTIVE GROUP (ONE OF THE LARGEST PUBLIC DEALERSHIP GROUPS IN THE …
SMALL MEETS BIG Toronto in February isn’t often the most hospitable place in terms of weather and this year’s winter seemed to be one of the most severe in recent memory. Nevertheless, there are few things that will stop throngs …
INVALUABLE LEARNING AND NETWORKING OPPORTUNITIES MADE THE 2014 CADA SUMMIT A STANDOUT EVENT FOR DEALERS On a cold February day in Toronto, in a jam-packed conference room, dealers sat shoulder-to-shoulder with their peers absorbing invaluable information at the second annual …
