For many automakers, having one of the coveted Super Bowl ad spaces paid off. According to Kelley Blue Book, new car searches on KBB.com increased for many automakers, including specific models such as the Mercedes-Benz AMG GT. Kia saw the …
Shoppers who use the build and price tool on OEM websites can increase the likelihood they will visit a dealership to test drive a vehicle, according to the recent J.D. Power 2015 Manufacturer Website Evaluation Study — Winter. The study, …
Dealers should be paying attention to millennials, who are becoming increasingly important to the new vehicle market in the U.S. for 2015. A report released recently by TrueCar estimates millennials, born in the 1980s to late 1990s, will purchase 4.24 …
In the age of connectivity, there’s no question today’s consumer researches and often shops online before stepping onto a dealer’s lot. But auto dealers have been slow to keep up with all of the technological changes and behaviours of their …
According to a study conducted by Inilex, dealerships continue to face more challenges, despite their confidence in the overall auto industry. The study conducted by the telemetry solutions provider, which surveyed 306 new and used car dealerships across the U.S., …
For the third consecutive year, Prostate Cancer Canada will be raffling off a one-of-a-kind vehicle with its Rock the Road draw in support of prostate cancer awareness and research projects. This year’s vehicle, which will be showcased and auctioned off …
In a healthy automotive market, new car buyers are more inclined to purchase vehicles out of want then need, says AutoTrader.com. Its 2015 Automotive Buyer Influence Study found that to be the case for 61 per cent of the 2,300 …
(Catch all the highlights at NADA 2015 with Canadian auto dealer‘s full weekend coverage from San Franciso) NADA wrapped up for another year, and exhibitors and dealers reflect upon the importance of making connections and enjoying the social and networking …
(Catch all the highlights at NADA 2015 with Canadian auto dealer‘s full weekend coverage from San Franciso) Bob Verwey, President of the Trillium Automobile Dealers Association (TADA) offers some handy advice on making the most out of your NADA experience.
(Catch all the highlights at NADA 2015 with Canadian auto dealer‘s full weekend coverage from San Franciso) There were a lot of tired-looking attendees dragging themselves around the trade show floor, and weary exhibitors staffing their booths on the last …
(Catch all the highlights at NADA 2015 with Canadian auto dealer‘s full weekend coverage from San Franciso) Millennials are more in love with their cars that you think, according to a recent study by MTV. The automotive study, released during …
(Catch all the highlights at NADA 2015 with Canadian auto dealer‘s full weekend coverage from San Franciso) Amidst all the hustle and bustle of NADA, Canadian auto dealer talks with dealers and suppliers about this year’s show.
