Results of Search Optics’ first annual digital marketing survey show the value that dealers place on organic website visitor traffic — and the gaps in internal digital marketing skill sets that currently exist. Knowing how to spend digital marketing dollars …
Michel Poirier is the new director of customer service at Hyundai Auto Canada Corp. He reports to president and CEO Don Romano, who says Poirier’s skill set will “help us set a new benchmark for customer service in the automotive …
More than a quarter of millennials believe that marijuana doesn’t affect — and may even enhance — driving abilities, according to a new poll from the Canadian Automobile Association (CAA). They’re wrong, of course. But with legalization possibly just around …
The Automobile Journalists Association of Canada (AJAC) have named the top three finalists in eight categories that are now vying for the 2017 Canadian Car of the Year crown. The association will name the category winners from the list of …
Students at the Automotive Business School of Canada (ABSC) had a chance to learn about exciting new developments in automotive technology and network with prospective employers at the AIA Canada Student Aftermarket Day held yesterday in Barrie, Ont. It was …
LGM Financial Services has been named a Best Small and Medium Employer in Aon Hewitt Canada’s annual ranking of Canada’s most engaged workforces. The 2017 list of 40 companies placed LGM in the Gold level category, with an engagement score …
Car sales may be slowing in response to the U.S market maturing — but not as a result of Donald Trump’s election, says National Automobile Dealers Association chief economist, Steven Szakaly. While the election may have caused some immediate market …
For the fifth month this year, new vehicle sales in Canada in October were down from the same period last year – this time by a significant amount. Sales of 154,542 new cars, trucks and utilities were 5.2% fewer than …
With vehicles becoming more of a commodity purchase, focusing on service excellence is one way to further differentiate your dealership from the competition, dealers were told at an exclusive OEM Forum event held in Toronto yesterday, organized by F&I provider …
Electric vehicles now account for just one per cent of global vehicle sales, but that’s about to change quickly, say market research analysts at Commodity Inside. According to the new report, A Ten Year Strategic Outlook for the Global Electric …
The BMW 330e iPerformance, Chevrolet Bolt, Chrysler Pacifica, Kia Optima and Toyota Prius Prime are the finalists in Green Car Journal’s 2017 Green Car of the Year award. The annual program reflects the auto industry’s move to higher efficiency vehicles …
While most Canadians value safety over cost, more than a third don’t own a set of winter tires, according to a recent Michelin survey. The disconnect most often comes from the mistaken belief that all-season tires are sufficient for winter …
