PERQ, a measured marketing software and services company, has announced FATWIN — a marketing technology platform which helps businesses drive web and in-store traffic through gaming, contests and prize redemption. FATWIN entices consumers to save money, win prizes and be …
INNOVATION, BRANDING AND REPUTATION As the 2013 annual DrivingSales Executive Summit moved into high gear on October 14, attendees got a chance to hear from a variety of keynote speakers, attend breakout sessions and see who was in the running …
A slick new desktop and mobile application to help connect used car buyers and sellers was recently unveiled at the New Car Dealers Association of B.C.’s annual conference in Whistler, B.C. The website www.rides.ca — up and running from September …
SOCIAL MEDIA, USED CARS AND EMPLOYEE BENEFITS TACKLED AT ANNUAL CONFERENCE The spectacular Nita Lake Lodge provided the perfect backdrop for the 2013 B.C. Auto Industry Conference in Whistler, B.C. in September. Organized by the New Car Dealers Association of …
Responding to dealer concerns, the Canadian Automobile Dealers Association (CADA) put Hyundai Auto Canada Corp. on notice that they expect the OEM to shelve a “temporary” program that makes dealers pay a dealer program fee for every new vehicle sold …
NEW TOOL COULD SHAKE UP USED CAR LISTINGS MARKET Competition is a good thing. Auto dealers are keenly aware of that. They might have the hottest products one year, and then the next year a rival comes up with a …
CANADIAN AUTOMOTIVE VIDEO LAUNCHES First, let me state the obvious: video continues to grow in importance as a primary communications medium. For you as car dealers, and for other participants in Canada’s automotive industry, video is going to continue to …
LEADERSHIP, FIXED OPERATIONS AND WHY PRICING BELOW MSRP WORKS Following the well-received Canadian Breakout session on October 13th, the fifth annual DrivingSales Executive Summit got underway. Event emcee Charlie Vogelheim welcomed a packed audience in the Bellagio Ballroom and talked …
Rifco National Auto Finance has announced the launch of its Fast Forward 500 Club, a loyalty club exclusively designed for its dealer partners. The Club has been created to reward stable, profitable, and growing business relationships with Rifco dealers regardless …
Identifix, recognized as a leader in vehicle diagnostics for over 25 years, has unveiled its newest feature in Direct-Hit: vehicle search by Vehicle Identification Number (VIN). Subscribers can now access information even faster and more accurately by simply typing at …
This fall, car2go autopartage, a wholly-owned subsidiary of Daimler North America, will launch its unique point-to-point car sharing model in Montreal. Designed to be eco-friendly and flexible, car2go aims to provide a low cost public transportation alternative in Quebec’s largest …
Ram’s 1500 half-ton and Heavy Duty 2500 have been named the winners of the latest Canadian Truck King Challenge. During four days of tests, in which 16 different pickups in three categories were put through their paces, including 4,000 kms …
