Pick up the phone
Dealer phone call leads to lunch chat In my first editor’s note in this space, I wrote that I loved getting reader feedback and hearing from dealers. That’s why I was so happy to pick up my phone and hear …
News
Winning team
We are a dealer-owned magazine. As the only dealer-owned publication that reaches all of Canada’s franchised new car dealers, it’s our role to represent dealer interests. That mandate hasn’t changed in the seven years we’ve been publishing Canadian auto dealer …
Google offers tips for dealers
Two experts from Google took the stage at the Driving Sales Executive Summit conference yesterday in Las Vegas, Nevada to give dealers tips on how to drive more traffic and convert more online visitors into offline sales. Jonika Hoomes, Google’s …
Social media works, dealers told
For dealers thinking (or perhaps hoping) that social media is a fad that will soon pass, think again, say experts at the Driving Sales Executive Summit held this week in Las Vegas, Nev. The focus of the three-day event is …
Toyota big sponsor for Winnipeg Jets
Toyota Canada has thrown its support behind the Winnipeg Jets with a major sponsorship and marketing package to help celebrate the return of another NHL franchise to Canada. Toyota sponsored the opening night game against the Montreal Canadiens, and as …
Kia’s $25,000 Drive Change Day award winner
Kia Canada announced the recipient of its first annual Drive Change Day contest awarding $25,000 to a nominated charity. KidSafe was chosen for their work as a non-profit organization which cares for Vancouver’s most vulnerable children and youth during school …
Porsche Camp4 Canada returns with new 911
This January, a fleet of over 20 Porsche Caymans and 911 Carrera models will again descend on the Mecaglisse snow- and ice-driving facility, marking the return of Porsche’s Camp4 Canada driving program to the Mont-Tremblant, Que. region. Defying the conventional …
September sales stay flat
Canadian new-vehicle sales of 134,544 units in September were down by 0.4 per cent, compared to the same month last year. That decrease continues the one-month-up, one-month-down trend that has prevailed since April, pulling year-to-date sales down slightly to 1.5 …
Scotiabank creates new award for CAI students
by Todd Phillips After recently winning the prestigious J.D. Power and Associates award for “highest in dealer satisfaction with floor planning,” the team running Scotiabank’s automotive practice decided to give something back to their dealer customers by investing some money …
Industry leader Gerd Reisenecker remembered
Gerd Reisenecker, a prominent member of Canada’s automotive community passed away last week after a five-year battle with cancer. Gerd was born in Munich, Germany and started his career path as an automotive technician in 1957. After emigrating to Canada …
MP John Carmichael waves the flag
It didn’t take long for rookie MP, and former car dealer John Carmichael to make some noise in Ottawa. Last week, Carmichael, the Member of Parliament for Don Valley West, introduced a private members bill aimed at helping protect the …
Chevrolet holds largest vehicle launch
You’ve probably seen the ads on TV and in the newspapers as Chevrolet Canada is launching an aggressive marketing campaign for its new models. Chevrolet Canada says it has embarked on its largest vehicle launch in history adding the all-new …
