Toyota big sponsor for Winnipeg Jets

Toyota Canada has thrown its support behind the Winnipeg Jets with a major sponsorship and marketing package to help celebrate the return of another NHL franchise to Canada.

Toyota sponsored the opening night game against the Montreal Canadiens, and as part of a comprehensive sponsorship agreement with the Jets, Toyota Canada will also have a major presence throughout the team’s season. The sponsorship includes prominent brand placement on the Jets’ website, as well as the following at MTS Centre:

• A Toyota in-ice logo;
• A Toyota camera visible rink board;
• A Toyota logo featured on the backdrop behind the visitor’s bench and a club’s media backdrop;
• A 30-second promotional spot for Toyota to run on the arena’s score clock.

“The debut night of the Jets is very special not just for Winnipeg but for all of Canada because NHL hockey — which is loved so passionately in this country — is returning to a major Canadian city where it belongs. Toyota and its western dealers are proud and thrilled to be part of this important moment,” said Stephen Beatty, Managing Director at Toyota Canada Inc.

Beatty added that Toyota will take advantage of the huge exposure the Jets sponsorship provides to promote something else making its debut this fall — the all-new 2012 Camry.

“We’re excited to be bringing together two Canadian passions — great hockey on the ice with the Jets and a great car on the open roads with the all-new 2012 Camry, which has long been a car Canadians trust and respect with design and performance they love. Toyota has extensively updated the vehicle for 2012. This includes new exterior and interior designs, larger wheels, and additional safety, comfort and convenience features – all to deliver even more value for one of Canada’s most popular mid-size sedans.”

For Sunday’s game, televised nationally on CBC-TV, Toyota had a new 30-second Camry ad airing on commercial breaks. The ad also runs on the big screen at MTS Centre.

About Todd Phillips

Todd Phillips is the editorial director of Universus Media Group Inc. and the editor of Canadian auto dealer magazine. Todd can be reached at tphillips@universusmedia.com.

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