Aspen Marketing Services embraces new tools for dealers If he had to nail down a value proposition for his company, Richard Lambert, Group Vice President of Aspen Marketing Canada, says it would be this: “We sell business intelligence, combined with …
Ford Motor Company of Canada announced the appointment this week of Dianne Craig as president and CEO, effective Nov. 1. Craig replaces David Mondragon, who has served as president and CEO since August 2008. “Dave’s contributions to Ford of Canada …
When you experience the kind of rapid growth that London, Ont.’s CarProof has been experiencing, it’s not surprising that you’ll gain some attention. With their 1017% growth, the company won a spot this year on Deloitte’s 2011 Technology Fast 500 …
Infiniti Canada joined Bearfoot Bistro and Masquerave to create an event that will not only raise awareness of water-related issues, but will also help finance ONE DROP’s initiatives in developing countries. Infiniti has donated the Infiniti G37 Anniversary Art Project …
Nissan launched the Nissan Global App, an iPad application that offers news distributed by Nissan from around the world, information about the history of Nissan, and content about its advanced technologies. The application can be downloaded for free from the …
Honda Canada Finance Inc. (HCFI) announced that it has launched Acura Financial Services (AFS) for the Canadian market, developed to support Acura dealers and to offer clients personalized, Acura-branded experiences. In a news release, the company says that Acura’s dedicated …
At the Intelligent Transport System World Congress in Orlando, Florida this week, General Motors announced that it is working on a range of new safety systems, designed not only to reduce the impact of accidents but avoid them altogether. Among …
Canada’s largest Honda dealership, Pointe West Honda, located in Edmonton, Alta. recently became the 24th member of the Go Auto Group Network. Pointe West represents the group’s first store in the Edmonton area and brings Go Auto’s total new and …
He’s only been in the job a matter of weeks, but already Steve Shannon. Hyundai Motor America’s new marketing supreme, is shaking things up. An ad campaign, proposed by Hyundai’s agency Innocean, for the new youth oriented 2012 Veloster, has …
They’re currently all the rage, but as a study from Dealer.com has shown, besides being the latest trend, social media networks are having an increasing influence on the decisions of vehicle buyers. The study, done in conjunction with DriverSide and …
Car dealers might be able to use some research findings from a popular TV science program to help sell more cars. The show tackled the question of which is more green: a motorcycle or a car? The car, according to …
The more things change, the more attitudes stay the same I still have my father’s apprenticeship papers dated 1922 which are quite interesting to read. My grandfather had to pay the dealership for his training! My father put my name …
