Nissan launched the Nissan Global App, an iPad application that offers news distributed by Nissan from around the world, information about the history of Nissan, and content about its advanced technologies. The application can be downloaded for free from the iTunes App Store.
The Latest News section delivers news from the Nissan Global Site, other Nissan sites around the world, and from social media channels using videos and text. The information is consolidated into a single screen for easy access.
The Map section provides users with direct access to information being distributed by Nissan from a given country in the world simply by selecting that country from the map screen.
The Explorer function displays the topics that are being discussed among Nissan customers. When they select items of interest to them, users will then have relevant items automatically displayed one after the other, making it possible to quickly access the latest information about Nissan.
The company says it will continue to focus on emerging communication technologies and distribute information that appeals to customers, and prospective customers, in order to raise awareness and interest in Nissan Motors.
The company says an iPhone version of this application is under development.
