Last year’s results reveal a shifting marketplace By now it’s old news that mediocre December sales in Canada — up just 2.6 per cent from the same month in 2010 — held 2011’s new vehicle total to 1,585,519 units. That …
A little stroll can reveal lots of good information Have you ever been on board an aircraft when it roared down the runway with the captain sitting in the washroom? Of course not; this is one of the most critical …
Training means success for dealerships like the OpenRoad Auto Group In automotive retailing, the fast pace of new technologies, concepts and strategies means there’s never a dull moment. It also requires dealers to be on their toes to stay ahead …
Superior customer service and dynamic leadership helps Brimell Toyota stand out in a crowded neighbourhood The last thing dealer principal Mark Bozian wants to see is an unhappy customer storm out of his dealership. “One customer lost is one too …
Our love affair with cars runs deep After having just spent about 18 hours at the Metro Toronto Convention Centre for media day, followed by VIP night, and then assorted after-hours parties and photo ops, you might think I’d had …
How global events impact us here at home We all have the tendency to live life in our own little worlds. We spend most of our time in a relatively small geographical area. We work within a reasonable distance of …
Expert digital marketer Paul Potratz offers simple tips on where you can get more bang for your buck Remember the days when you would place your newspaper ads for the weekend and run a high-frequency radio campaign on the top …
Customer satisfaction index scores are flawed and inaccurate. Everyone knows it, but nobody is willing to do anything about it The idea behind a customer satisfaction index is right on: collect honest customer feedback so dealership performance can be measured …
Regulation for vehicle recyclers will level playing field With fiscal stimulus being injected into the economy at both the federal and the provincial levels during the depths of the recession, the sovereign debt chickens are now coming home to roost …
Groundbreaking report on social media usage challenges some traditional outlooks. Are you ready to change your opinions? One snowy day, a long time ago, Trish’s grandmother was reading the newspaper. Her reading glasses were precariously balancing on the tip of …
Event organizers are feeling bullish about thestrength of Canada’s automobile industry, after the 2012 Canadian International AutoShow finished its 10-day run on Sunday, Feb. 26 with an all-time record attendance of 316,751. This tops the previous attendance record, set in …
The Canadian Automotive Institute (CAI) in Barrie recently celebrated its success with a rebrand and name change to the Automotive Business School of Canada. “We would like to dispel the myth that automotive jobs are in jeopardy. In fact, our …
