April sales hit a snag
For the first time since last September, the number of monthly new vehicle sales in Canada, during April, fell below the level for the same month in 2011. Not by much – just 1.4 per cent – but down, nonetheless. …
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Toyota dealer embraces social media
Mississauga Toyota, a single-point dealership, has taken a bold leap into the world of social media with a big Facebook contest. The company’s agency Dashboard helped the dealership come up with its Park A Yaris Contest. In a news release …
Chrysler recognizes 30 dealers for environmental consciousness
Chrysler Group has recognized some 30 different dealerships in 19 states for their progressive environmentally conscious and energy saving operations. Under the so-called ECO initiative, stores that demonstrate outstanding efforts in the areas of waste recycling, energy efficiency, bulk oil …
Walkaway ad campaign targets “pivotal” 27-33 age group
Perhaps it was because of the edgy marketing campaign, or perhaps it was the method of delivery (online). Regardless, Walkaway Canada’s protection for vehicle financing campaign, featuring Presto, the Walkaway Fairy has proved a big success. The campaign has proved …
Auto incentives hit lowest level since 2005 in the U.S.
According to online automotive resource Edmunds.com, incentives designed to bolster new vehicle sales in the U.S. fell to their lowest level in nearly seven years last month. Edmunds reports that the average True Cost of Incentives in April was $2,701 …
GM approves AutoCanada investment
This week, AutoCanada Inc., said that it had been given approval by General Motors of Canada, to purchase a 31 per cent no-voting equity interest in Nicholson Chevrolet, located in Sherwood Park Alta., an Edmonton suburb. The company says this …
NADA expects boost in U.S. vehicle sales
While April wasn’t a banner month across the board for U.S. new-car and light-truck sales, Paul Taylor, the chief economist of the National Automobile Dealers Association (NADA), says he expects a boost in sales over the next several months. “Modest …
DealerRater launches social monitoring program
DealerRater announced today national availability of its new online reputation and social monitoring platform, 360Certified. The premium platform is now available to new dealership customers as well as an upgrade for existing Certified Dealers, says the company. 360Certi¬fied is the …
Nissan announces Innovation Challenge winner
Nissan Canada announced the winner of the Nissan Innovation Challenge in a 30-minute television show on CityTV. Kelly Ruest, a mother of two from Cornwall, Ont., pitched her winning advertising idea on Facebook and focused on the themes of innovation …
Manheim and Boost team up
In an effort to improve the potential of online wholesale opportunities for dealers, Boost Motor Group has partnered with Manheim Canada. This new arrangement enables dealers to pull vehicles directly from their trade-in or retail inventory and post them directly …
Subaru announces BRZ pricing
Following on from its cousin, the Scion FRS, Subaru recently announced Canadian pricing on its much anticipated rear-wheel drive BRZ sports coupe. When it begins to arrive in dealerships this June as a 2013 model, the car will boast a …
CarProof arms consumers against curbsiders
Consumers need to take heed when they buy their vehicles from “curbsiders.” In a news release, CarProof, a provider of vehicle history reports, provided 10 tips consumers can use to arm themselves against getting a bad used car deal. The …
