WHY RAISING MINIMUM WAGE RATES ISN’T NECESSARILY THE BEST APPROACH IN COMBATING POVERTY AND CREATING PROSPERITY Recent years have seen a great deal of discussion around the theme and perception of increased income inequality in Canada and elsewhere. Governments at …
ALAN BIRD LOOKS AT THE GOVERNMENT’S NEW ANTI-SPAM LEGISLATION AND WHAT IT REALLY MEANS FOR DEALERS The new Canadian Anti-Spam Legislation (CASL) will destroy marketing. If you believe that statement, follow these instructions: 1) Take a deep breath and 2) …
WHY UNDERSTANDING THE ROLE BOTH OEMS AND DEALERS PLAY IN THE AUTO RETAILING PROCESS CAN HELP BOTH PARTIES ACHIEVE QUALITY RESULTS Dealers often, and quite rightly, look at the vehicle purchaser as their customer. The OEMs have probably always looked …
NON-VERBAL COMMUNICATION IS HUGELY IMPORTANT WHEN IT COMES TO GETTING YOUR MESSAGE ACROSS AND DELIVERING POSITIVE OUTCOMES WITH OTHERS Effective communication is the fundamental principle in providing great customer service. It’s a two-way process of reaching a mutual understanding in …
IN RETAILING, PRESENTATION IS EVERYTHING. PAUL POTRATZ SHARES A FEW TIPS TO HELP MAKE YOUR DEALERSHIP STAND OUT BOTH ONLINE AND IN THE SHOWROOM Call me old fashioned but I take personal appearance very seriously. I was raised to believe …
TV HOST ARISA COX LOVES THE FACT THAT HER MITSUBISHI OUTLANDER SATISFIES HER MUSIC CRAVINGS WHILE ALLOWING HER TO BOND WITH HER KIDS Celebrity: Arisa Cox Profession: TV Host, Big Brother Canada 2 Vehicle: 2009 Mitsubishi Outlander Arisa Cox landed …
WHY CHAT IS IMPORTANT AND HOW YOU CAN GET THE MOST OUT OF IT In the last few years, live chat has grown to become a staple part of many stores’ overall marketing strategies and yet in some quarters it’s …
WHILE CUSTOMERS LOOK TO SERVICING THEIR VEHICLES AT YOUR DEALERSHIP, SPRING IS A GOOD TIME TO TAKE PREVENTATIVE MEASURES WHEN IT COMES TO LEGALLY PROTECTING THE BUSINESS TOO As the weather starts to warm up, for many of us, thoughts …
PAST AND PRESENT CONVERGE AT OUR DEALER’S ANNUAL INDUSTRY CONVENTION Bill Tanner, our fictional dealer in 2030, attends the annual big industry convention, where he connects with new technology, reunites with old friends and discovers why he loves being in …
FRANK SERPA HAS TAKEN HIS OWN PATH WHEN IT COMES TO AUTO RETAILING, ONE THAT’S ENABLED POSSIBILITIES HE ONCE ONLY DREAMED ABOUT When you spend a lot of time visiting auto retail facilities, it’s not often that something takes you …
TESLA MOTORS IS LOOKING TO CONTROL THE CUSTOMER EXPERIENCE BY PURSUING A CORPORATE APPROACH TO AUTO SALES Dealerships have been displaying cars in shopping malls for years. Sometimes it might be to highlight a new image builder for showroom traffic, …
Additional observations from key players in the auto retailing industry In the March issue of Canadian auto dealer, we brought you some observations from exhibitors at this year’s NADA Convention and Expo in New Orleans, not only about the show …
