In an effort to bring attention to Honda’s distinctive corporate culture rooted in racing, as well as its role as title sponsor of the Honda Indy Toronto, the brand has launched its latest version of the popular ‘Checkered Flag’ annual sales event with a 30-second commercial spot, starring IndyCar driver James Hinchcliffe. In the commercial, Hinchcliffe is seen driving a Honda Civic Si and is challenged to a driving skills test by a second Si driver.
Honda’s fully integrated marketing campaign will include online, TV and various social media platforms, designed to heighten the awareness of the Honda brand, while also promoting Honda’s injection of racing innovation into every product it sells.
“Honda is leveraging its relationship with IndyCar driver James Hinchcliffe and its proud title sponsorship of the Honda Indy Toronto, to broaden awareness of Honda’s racing heritage and the annual ‘Checkered Flag’ sales event,” said Dave Jamieson, Assistant Vice-President of Sales and Marketing, Honda Canada Inc. “This humorous commercial gives us the opportunity to bring attention to Honda’s racing spirit and the advanced technology and performance found in all of our Honda vehicles.”
The full 30-second commercial featuring IndyCar driver James Hinchcliffe, runs until July 31, coinciding with the Checkered Flag sales event. To view the TV commercial, click on the video below:
Additionally, a behind-the-scenes video on the making of the commercial has also been released, which you can view here:
