The chat factor
WHY CHAT IS IMPORTANT AND HOW YOU CAN GET THE MOST OUT OF IT In the last few years, live chat has grown to become a staple part of many stores’ overall marketing strategies and yet in some quarters it’s …
News
Legal maintenance
WHILE CUSTOMERS LOOK TO SERVICING THEIR VEHICLES AT YOUR DEALERSHIP, SPRING IS A GOOD TIME TO TAKE PREVENTATIVE MEASURES WHEN IT COMES TO LEGALLY PROTECTING THE BUSINESS TOO As the weather starts to warm up, for many of us, thoughts …
Making the connection
PAST AND PRESENT CONVERGE AT OUR DEALER’S ANNUAL INDUSTRY CONVENTION Bill Tanner, our fictional dealer in 2030, attends the annual big industry convention, where he connects with new technology, reunites with old friends and discovers why he loves being in …
Principled approach
FRANK SERPA HAS TAKEN HIS OWN PATH WHEN IT COMES TO AUTO RETAILING, ONE THAT’S ENABLED POSSIBILITIES HE ONCE ONLY DREAMED ABOUT When you spend a lot of time visiting auto retail facilities, it’s not often that something takes you …
Rethinking retail
TESLA MOTORS IS LOOKING TO CONTROL THE CUSTOMER EXPERIENCE BY PURSUING A CORPORATE APPROACH TO AUTO SALES Dealerships have been displaying cars in shopping malls for years. Sometimes it might be to highlight a new image builder for showroom traffic, …
More news and views from NADA 2014
Additional observations from key players in the auto retailing industry In the March issue of Canadian auto dealer, we brought you some observations from exhibitors at this year’s NADA Convention and Expo in New Orleans, not only about the show …
Russian Lexus dealers get a look at North American practices
Any time a cross-cultural exchange takes place, it’s almost always likely to generate new ideas and concepts. And that was very much the case during a special automotive sales training seminar conducted by Chris Schulthies, President of Wye Management at …
DealerTalk 2014: Real stories, real strategies
It had originally been intended as a one-off event, yet according to Scott Neil, Managing Director, Autos and Housing at Kijiji, the inaugural DealerTalk conference was so well received in 2013 that the team quickly got to work planning a …
Auto Remarketing Canada 2014: Tackling the future
If there was one clear message from this year’s Auto Remarketing Canada Conference at the Westin Harbour Castle in Toronto, Ont. during March 17-18, it was that in the used vehicle marketplace, a storm is brewing and dealers need to …
Back to the future
New fictional series is aimed to provoke thought — and provoke dealers We’ve now published a handful of fictional columns about a dealer principal named Bill Tanner, who is making his living operating an “automotive retail business” in 2030. He …
Selling to Millennials
I’ve just returned from Halifax, where I participated in this year’s CADEX event, put on by the Nova Scotia Automobile Dealers Association. The Canadian auto dealer team is pleased to play a large role in the event, and even more …
Davis Automotive Group receives Best Employers in Canada award
Alberta-based Davis Automotive Group was recently recognized as one of the top 50 Best Employers in Canada by Aon Hewitt. This marks the second time in two years that the dealership group has been bestowed with a Best Employer award. …
