This week, DMT Development Systems Group Inc. celebrates the second birthday of its keystone RAPID! Response Internet lead management system for auto dealers. Additionally DMT also announced that it now has more than 750 retailers using the product in Canada.
RAPID! Response will also make its U.S. market debut with the first pilot project currently in the planning phase.
“I don’t think there can be any doubt that we are the number one Internet lead management tool in Canada,” said Glen Demetrioff, President and Chief Executive of DMT. “We have a 100 per cent response rate for leads. That’s every lead, in every store, every day!”
“That’s what we promise customers for RAPID! Response that’s what we deliver,” Demetrioff added.
RAPID! Response can consolidate sales leads from numerous digital sources and deliver them right to a salesperson’s smartphone, tablet or personal computer for immediate assessment and action. Sales managers in turn can audit the salesperson’s response for speed and quality regardless of the device utilized to create the response. All information is provided in real time to monitor the lead response.
The system was put into pilot testing in February of 2012 and rolled out two months later. In the two years since becoming available, auto dealers representing nearly every brand available in Canada have adopted the system.
“Having 750 dealers using RAPID! Response would normally be enough evidence of its success,” Demetrioff explained, “but what we hear from dealers is the most gratifying. We have dozens of testimonials. Some dealers tell us that RAPID! Response has helped them close 35 per cent of e-leads — others say they get higher volumes of showroom traffic and close more auto show leads, that their leads are higher quality and close deals faster, and that sales forces have sharpened their competitive instincts when they know the speed and quality of their responses to e-leads turns into real sales. The general message from our dealers is that RAPID! Response is the best lead management tool — hands down.”
Demetrioff predicts that 1,000 Canadian dealers will be using RAPID! Response by the end of the year.
As more Canadian dealers adopt RAPID! Response each month, dealers in other countries will begin to see the benefits of the system as sales expand to international markets. “Our dealers continually beat industry benchmarks for all aspects of lead management,” said Demetrioff. “It is a Canadian product that the automobile sales world has been waiting for.”
